Intercom does offer its own Intercom WhatsApp App, but the solution is far from perfect. It doesn't allow you to monetize your WhatsApp leads through WhatsApp newsletters and WhatsApp automations.
WhatsApp leads are both expensive and valuable. So it's a good thing to offer WhatsApp support to your customers and prospects. However, if you miss a crucial feature in WhatsApp communication with your customers, you will miss out on all the benefits: you will not be able to generate revenue from your WhatsApp leads.
Here you will find the official Intercom documentation for Chatarmins Intercom-WhatsApp integration.
The native WhatsApp app from Intercom is missing exactly that: creating WhatsApp newsletters and WhatsApp automations to turn your WhatsApp leads from support inbound to marketing outbound. From support leads to marketing leads. From costs to revenue.
Read this article if you want to generate strategic and incremental revenue for your company through Chatarmin's unique WhatsApp-Intercom integration.
Chatarmin's Intercom-WhatsApp integration enables you to do the following:
- A WABA for perfect branding
- A perfect user journey, as your customers interact with only one phone number
- Let your support team work in their familiar environment on Intercom
- Easily scale your WhatsApp marketing via the Chatarmin WhatsApp CRM
Alternatively, without Chatarmins WhatsApp Intercom integration, you have three options, all of which are very detrimental to your business:
- Use two WABAs, one for WhatsApp support and one for WhatsApp marketing. Bad for branding, confusing for your customers. No seamless conversion from support lead (costing you money) to marketing lead (making you money). Your customer support team has to switch to progressive web apps to serve your customers via WhatsApp, which is very suboptimal. Not offering your customers WhatsApp support on the one hand, and WhatsApp marketing on the other
.
Source: Chatarmin, Q1 2024
You want to enable your customers to communicate with your company via WhatsApp throughout the user journey, at all touchpoints of the funnel. Each touchpoint should be documented and you want to take every opportunity to
convert support leads into marketing leads and thus achieve more top-of-funnel lead generation, but also seamless lead enrichment and more bottom-of-funnel sales.
This is THE state-of-the-art WhatsApp environment for your business. This is only possible with the WhatsApp Intercom integration from Chatarmin.
“If you are providing omnichannel support, it is very likely that over 90% - or even over 95% - of support tickets come in via WhatsApp. That is exactly why Chatarmin is focusing exclusively on WhatsApp. However, with tools like Zendesk, Gorgias, Freshdesk and Intercom, you cannot send WhatsApp campaigns or create WhatsApp flows. So as a company, you miss out on all the benefits of the WhatsApp leads you collect. We change that with the native Intercom WhatsApp integration from Chatarmin."_ - Johannes Mansbart, founder of Chatarmin
If you want to quantify the business value of the WhatsApp Intercom integration from Chatarmin, you can book an appointment for your personal WhatsApp consultation here:
Chatarmin Intercom WhatsApp Integration: How much does it cost
There are three types of costs associated with using Chatarmin's WhatsApp Intercom integration:
- WhatsApp conversation costs, which are charged directly by the WhatsApp Business Platform.
- Intercom costs for your Intercom level
- Chatarmin tool costs (Smarter tariff)
Here are two ROI calculations based on certain ticket and support-to-marketing lead conversions:
2,500 WhatsApp support tickets/month, 50% new customers, €5.00 lead value
| Type of cost | Monthly | Yearly |
|---|---|---|
| Intercom | €139.00+ | €1,668.00+ |
| WhatsApp costs | €75.00+ | €850.00 |
| Chatarmin | €239.00 | €2,868.00 |
| Cost | €453.00 | €5,386.00 |
Looks like a good deal, doesn't it? You'll earn 10 to 15 times that just for setting up with Chatarmin's Intercom-WhatsApp integration.
7,500 WhatsApp support/tickets/month
| Type of cost | Monthly | Yearly |
|---|---|---|
| Intercom | €139.00+ | €1,668.00+ |
| WhatsApp costs | €312.50+ | €3,750.00 |
| Chatarmin | €359.00 | €4,308.00 |
| Cost | €810.50 | €9,726.00 |
Again, you generate a solid 10-15x ROI if you calculate with a lead value of only €5.00, which is a conservative calculation.
We are assuming that 50% of your incoming support requests are from new customers, while respecting the fact that about 50% of your service tickets are created by existing customers.
Ignoring the fact that sometimes a CLTV boost by adding a second communication channel with an existing customer can create more value than a new lead.
However we calculate it, adding top-of-funnel leads and bottom-of-funnel revenue by strategically scaling your customer support infrastructure through Chatarmin's WhatsApp Intercom integration is a real game-changer for your business.
If you want to calculate your personal WhatsApp Intercom case, please scan this link and we will get back to you after reviewing your company's KPIs such as AOV and CVR:
Source: Chatarmin, Q1 2024
WhatsApp Intercom Integration from Chatarmin: 2 simple steps to success
We now know what problem we are going to solve together. Namely, using one and the same WhatsApp business account for WhatsApp support in Intercom and WhatsApp marketing in Chatarmin. This is how it works!
Start using your Chatarmin Intercom WhatsApp integration in two easy steps:
- First, you need to install the app in Intercom.
- Once you have done that, navigate to our Intercom Connect page and connect to your Intercom account.
Setting up your Intercom WhatsApp integration with Chatarmin is easy. Chatarmin is the only WhatsApp CRM in the world that is flexible enough to support customer support in Intercom and marketing in Chatarmin, both at the same time, using the same phone number and the same WhatsApp Business account.
Using the Intercom Chatarmin integration
Once you have successfully connected the integration, navigate to Flows -> Create Flow -> “Create from scratch”
Give your flow a name and select the trigger “Customer starts conversation”:
Next, you need to add a flow action -> Intercom -> “Create Intercom Ticket”:
Now you can write a message to your WhatsApp Business account and see it in Intercom right away!
BONUS #1: WhatsApp support strategy for your WhatsApp Intercom setup
WhatsApp customer support can be categorized into two main types:
- automated support through chatbots and
- manual support through human agents.
Chatbots have their place, as statistics show, and are excellent for certain industries such as fashion, beauty brands, marketplaces, and apparel.
However, when it comes to managing customer interactions across different channels such as Instagram, Facebook, mail, SMS, and WhatsApp, using an omnichannel customer support solution like Intercom can be challenging. These platforms often lack the WhatsApp CRM features necessary for effective customer service and marketing across preferred communication channels.
WhatsApp is the first choice for such use cases. The integration of Intercom with Chatarmin as a third-party app provides the flexibility required for a WhatsApp Business Account (WABA).
Over 80% of support tickets are submitted via WhatsApp when you offer your customers a multi-channel customer service infrastructure." - Johannes Mansbart, Chatarmin founder
While Chatarmin solves the scalability problem of WhatsApp Intercom with its Intercom-WhatsApp integration, one topic remains undisputed in this blog post:
The use of ChatGPT WhatsApp and your personal AI WhatsApp Chatbot.
By bypassing Intercom's native solution and integrating Chatarmin as a custom third-party app, organizations can seamlessly use the same WABA for both support and marketing purposes. However, they cannot utilize Intercom's native “Fin Bot” AI integration.
Here is the solution to this problem if you want to handle your support tickets in the following bot diversion logic:
AI chatbot support: handle your customers' queries through your own trained LLM, fed by your company documents, websites and knowledge Static FAQ support: create static FAQ flows to handle your customers' most typical support queries Let your human agents solve your customers' problem as a last resort, as it is the slowest and most expensive
With Chatarmin's AI WhatsApp solutions, you can do just that.
| Industry | Bot Deflection* |
|---|---|
| Industry Average | 92.95 |
| Fashion and Beauty Brands | 86.05 |
| Marketplaces | 95.36 |
| Apparel | 90.68 |
Verloop CSAT and Bot Deflection Report on Conversational Messaging, 2022 *Bot Deflection = % of support tickets automatically resolved by chatbots_
No matter whether your customer inquiries are handled by
- AI chatbot
- static chatbot
human agents.
With the Intercom WhatsApp integration from Chatarmin, you will find the optimal way to achieve customer satisfaction. If you are unsure how it works, please feel free to contact us:
BONUS #2: GDPR-compliant WhatsApp Intercom integration from Chatarmin
If you are scaling your WhatsApp intercom integration globally, you need to comply with global data protection standards. While we have extensive documentation on the topic of GDPR-compliant WhatsApp business use in the blog post linked above, here is a quick table for you:
| --- | WhatsApp Private | WhatsApp Business App | WhatsApp Business Platform |
|---|---|---|---|
| User | Private | Business | Business |
| Features | Personal comm. | Business comm. | API & scalable automations |
| Target group | Individuals<>small groups | Companies<>customers | Companies <> companies/customers |
| SOI/DOI/TOI | ❌ | ❌ | ✅ |
| Profiling Art. 4 GDPR | ❌ | ❌ | ✅ |
| Obtaining consent Art. 6 GDPR | ❌ | ❌ | ✅ |
| Conditions for consent Art. 7 GDPR | ❌ | ❌ | ✅ |
| Duty to provide information Art. 13 GDPR | ❌ | ❌ | ✅ |
| Right of access Art. 15 GDPR | ❌ | ❌ | ✅ |
| Right to rectification 16 GDPR | ❌ | ❌ | ✅ |
| Right to erasure Art. 17 GDPR | ❌ | ❌ | ✅ |
| Right to data portability Art. 20 GDPR | ❌ | ❌ | ✅ |
| Right to object Art. 21 GDPR | ❌ | ❌ | ✅ |
Source: Chatarmin, Q1 2024
Whether you are just starting to use WhatsApp, scaling WhatsApp support or marketing, or already in full-scale mode with Chatarmin's WhatsApp Intercom integration, make sure you do it with the WhatsApp Business Platform and Chatarmins WhatsApp Intercom integration.
This is the only way to scale your WhatsApp business communications fully GDPR-compliant and end-to-end encrypted.
Summary: Chatarmin - Your Flexible Intercom WhatsApp Integration
When companies consider WhatsApp as a GDPR-compliant channel for support, sales and marketing, they often face challenges with fragmented user experiences and multiple WABAs. WhatsApp marketing tools don't scale WhatsApp support seamlessly, and WhatsApp support tools don't offer relevant WhatsApp marketing features.
In the end, you lose on both sides, or at least on one of them. Chatarmin's unique Intercom WhatsApp solution solves this problem by enabling you to scale a WABA for support via Intercom and marketing via Chatarmin.
Source: Intercom, Q1 2024
Use just one WhatsApp business account and seamlessly scale your business at the same time by converting WhatsApp support leads into WhatsApp marketing leads without losing customer touchpoints and documentation.
Achieve a solid 10-15x ROI for your business by scaling your business through
top-of-funnel leads that convert your customer support inquiries into marketing leads a long-lasting CLTV uplift and an increase in retention revenue bottom-of-funnel, as well as stronger customer loyalty through WhatsApp flows and WhatsApp newsletters
Instead of flushing free leads through your inefficient customer support organization, without any added value and at a pure cost, without return.
Use our unique WhatsApp Intercom integration as your all-in-one stop suite for everything WhatsApp. Keep just one WhatsApp number and scale WhatsApp support and WhatsApp marketing at the same time through our Chatarmin Intercom WhatsApp integration.
Check out our other WhatsApp integrations:- Magento WhatsApp Integration
- Salesforce WhatsApp Integration
- HubSpot WhatsApp Integration
- Pipedrive WhatsApp Integration
- Shopware WhatsApp Integration
- Omnisend WhatsApp Integration
- Freshdesk WhatsApp Integration
- WooCommerce WhatsApp Integration
- Gorgias WhatsApp Integration
- Chatbase WhatsApp Integration
- JTL WhatsApp Integration
- Zendesk WhatsApp Integration
- Emarsys WhatsApp Integration
- Klaviyo WhatsApp Integration
- Shopify WhatsApp Integration
If you are still looking for your optimal WhatsApp Intercom setup, feel free to book a free personal WhatsApp consultation:
