Emarsys segments via WhatsApp. Data flows back to SAP marketing cloud.
Quick check for decision makers
Enterprise marketing automation meets WhatsApp.
Emarsys segments as the basis for WhatsApp campaigns.
Emarsys segments are available in Chatarmin via API sync. Custom integration by Chatarmin's solution engineering team. You select the Emarsys segment, Chatarmin sends the WhatsApp campaign. Properties and events flow bidirectionally.
Newsletters and flows for brands with over 50M EUR revenue.
WhatsApp as an additional enterprise channel alongside email, push, and in-app. Revenue attribution for WhatsApp campaigns. 85% open rates ensure time-sensitive messages get read. Especially effective for VIP segments and seasonal campaigns.
Emarsys is an SAP subsidiary. Chatarmin integrates into the enterprise stack.
Emarsys is an SAP subsidiary. Chatarmin integrates into the enterprise stack without changing existing processes. You add WhatsApp as a channel. SAP Commerce, Magento, and other enterprise systems in the stack remain untouched.
Emarsys is an enterprise marketing automation platform and SAP subsidiary. The Chatarmin integration lets you use Emarsys segments as the basis for WhatsApp campaigns and feed WhatsApp data back into the SAP marketing cloud.
The connection runs via API sync. Chatarmin's solution engineering team configures the integration. Emarsys segments (VIP customers, cart abandoners, seasonal audiences) are available in Chatarmin as WhatsApp recipient groups. WhatsApp interactions (opened, clicked, replied) flow back as properties into Emarsys profiles.
The result: WhatsApp becomes a full channel in your enterprise marketing strategy. You control it from the same data foundation as email, push, and in-app.
Emarsys customers typically work with complex segmentations. Lifecycle stages, RFM scoring, product affinities, seasonal clusters. All of these segments can be reached via WhatsApp through Chatarmin.
Specific use cases:
The key advantage over Klaviyo: Emarsys customers operate within the SAP ecosystem. Chatarmin integrates into this stack without changing existing processes. You add WhatsApp as a channel without rebuilding your setup.
The Emarsys WhatsApp integration is built for enterprise brands with over 50M EUR revenue that use Emarsys for marketing automation. Typical profile: Magento or SAP Commerce as shop system, Emarsys for email, push, and in-app, SAP in the backend.
WhatsApp complements your existing channels. You reach customers where email open rates are declining and push notifications get ignored. For time-sensitive messages (flash sales, restocks, VIP offers), WhatsApp is the highest-performing channel.
For mid-market brands (under 50M EUR), Klaviyo is often the better choice because the integration is more native and pricing is more accessible. Emarsys shows its strength when you are already working within the SAP ecosystem.
VIP customers, cart abandoners, seasonal segments from Emarsys reached directly via WhatsApp.
Events and properties from WhatsApp interactions flow back into Emarsys.
Emarsys triggers start WhatsApp flows. Follow up with email non-openers via messenger.
The integration opens up workflows powered by your existing Emarsys segmentation. No new data model, no parallel contact management.
The first scenario: reach Emarsys segments via WhatsApp. VIP customers, cart abandoners, seasonal segments. You select the Emarsys segment, Chatarmin sends the WhatsApp campaign. The data is already there, you just need to activate it.
The second: feed WhatsApp data back into Emarsys profiles. Events and properties from WhatsApp interactions flow back into Emarsys. Did a customer respond to a WhatsApp campaign? That information is in the Emarsys profile and influences future segmentations.
The third: cross-channel flows. Emarsys triggers start WhatsApp flows. A customer did not open the email? Chatarmin automatically sends a WhatsApp message as follow-up. The control stays in Emarsys, delivery runs through Chatarmin.
Disclaimer: All data conducted from over 50+ Sales Calls with DACH Ecom Owners
Emarsys does not offer a native WhatsApp marketing channel with full broadcast functionality for the DACH market. You can send individual messages through the SAP platform, but you cannot run full WhatsApp marketing campaigns using the official WhatsApp Business API.
Chatarmin adds exactly this functionality to Emarsys: WhatsApp broadcasts in the DACH market, automated flows, revenue attribution, and dedicated German-speaking support. All data is stored on GDPR-compliant servers in Germany.
Emarsys remains your marketing hub. Chatarmin becomes your WhatsApp execution layer.
What leading E-Commerce brands from the DACH region say about Chatarmin.
meubelbaas
“The marketing we can do with Chatarmin is insane and gives us a great return on investment.”
BitterLiebe
“I would recommend other companies to try WhatsApp marketing as well and implement it with Chatarmin.”
HANS Brainfood
“Easy integration with Shopify and Klaviyo, simple setup of all technical aspects. Direct customer reach with open rates over 85% and amazing ROI on WhatsApp costs. Perfect for top customers and as an exclusive sales element.”
meubelbaas
“The marketing we can do with Chatarmin is insane and gives us a great return on investment.”
BitterLiebe
“I would recommend other companies to try WhatsApp marketing as well and implement it with Chatarmin.”
HANS Brainfood
“Easy integration with Shopify and Klaviyo, simple setup of all technical aspects. Direct customer reach with open rates over 85% and amazing ROI on WhatsApp costs. Perfect for top customers and as an exclusive sales element.”
Sign up for Chatarmin and verify your WhatsApp Business number.
Configure the API connection between Emarsys and Chatarmin.
Sync segments. Create your first enterprise WhatsApp campaign.
11 cents per message sounds expensive. 11 cents is the official Meta fee for marketing messages in Germany, while Austria and Switzerland pay roughly 5 cents (as of 2026). WhatsApp messages generate 2 to 3x higher revenue per recipient than emails. Assuming you generate 1 EUR revenue per recipient via email, WhatsApp will land around 2.50 EUR. After subtracting the 11-cent Meta fee, you still have 139% higher net margin per contact than email. That is why over 450 e-commerce brands run WhatsApp marketing through Chatarmin.
Chatarmin has two cost components: the software license (monthly fee) and Meta fees per message. Chatarmin passes these costs through 1:1 with no markup. For comparison: Klaviyo charges 22 cents per message.
Onboarding runs through the Chatarmin solution engineering team:
Your dedicated Customer Success Manager guides the entire process. Typical time to live: a few days.
Chatarmin is ISO 27001 certified. All data is stored on servers in Frankfurt. The integration uses only official APIs and the official WhatsApp Business API. Opt-in is channel-specific. DPA available. As an SAP subsidiary, Emarsys is subject to European data protection law. Chatarmin complements this compliance with GDPR-compliant WhatsApp infrastructure.
Chatarmin fits right into your existing tools.
Everything you need to know.
Chatarmin is ISO 27001 certified, operates servers in Frankfurt, and provides DPA documentation. The Emarsys integration is configured by the solution engineering team. Over 450 e-commerce brands already use Chatarmin, including enterprise customers with SAP ecosystems.
Chatarmin's solution engineering team handles the configuration. You provide API access to your Emarsys account. The team defines the segment mapping and configures the bidirectional data flow. Your existing Emarsys setup remains untouched.
Chatarmin has a monthly software license plus Meta fees per message (roughly 11 cents in DE, roughly 5 cents in AT/CH). Chatarmin passes Meta costs through 1:1 with no markup. WhatsApp messages generate 2 to 3x higher revenue per recipient than emails, resulting in 139% higher net margin per contact despite the message costs.
Onboarding runs through Chatarmin's solution engineering team. API configuration and segment mapping are defined in the kick-off. Typical time to live: a few days to the first campaign. Your dedicated Customer Success Manager guides the entire process.
Chatarmin is ISO 27001 certified and stores all data on servers in Frankfurt. As an SAP subsidiary, Emarsys is subject to European data protection law. Chatarmin complements this compliance with GDPR-compliant WhatsApp infrastructure. DPA documentation is available.
You can message existing Emarsys contacts via Chatarmin as long as a valid WhatsApp opt-in exists. You collect opt-ins through Chatarmin pop-ups, QR codes, or landing pages. Existing Emarsys segments serve as the foundation for targeting.
Get started now and connect Emarsys with WhatsApp via Chatarmin.
