Source: Chatarmin, Q1 2024
As explained in the video, there are the following use cases:
Updating Emarsys properties in the Chatarmin flow
Here you can learn how to add properties to your Emarsys account. We can automatically add properties to an Emarsys account based on the user's behavior. Depending on which branch of the workflow the user goes through, we can update the Emarsys profile with a property that we have defined.
You can also add a user directly to an Emarsys list based on user activity.
Using Emarsys segments and lists
You can use the Emarsys information you have about your customers to create specific segments. These segments can later be used to perform splits in flows via if/else splits or to send campaigns to specific user cohorts. This way, you can create a list or segment or use an existing segment in Klaviyo with your existing data and retrieve the segment in Chatarmin.
Linking Emarsys Automation Programs to Chatarmin
You can also trigger an event in Emarsys and start a Chatarmin flow via the Emarsys automation program:
Increase your online and mobile sales by actively engaging with your customers wherever they are. The integrated Emarsys CRM platform, designed to capture individual customer behavior, enables marketers to make strategic decisions based on a comprehensive understanding of customer behavior.
Emarsys is your complete eCommerce CRM. Source: emarsys
Chatarmin introduces: The world's first native Emarsys WhatsApp integration
Now, why should you care? Well, the thing is that there is no WhatsApp product for Emarsys users yet. The only way to use GDPR-compliant WhatsApp that automatically syncs and integrates with your Emarsys was through buggy third-party tools. With the Emarsys WhatsApp integration from Chatarmin, this is now changing.
- Discover the process of integrating Emarsys for WhatsApp using Chatarmin's “Emarsys WhatsApp Bridge”.
- Transfer your Emarsys API key to Chatarmin
- Navigate to the “API Keys” section in your Emarsys account.
- Initiate the creation of a new journey.
- Assign a name to your key that matches your naming conventions. This ensures a clear understanding of each webhook that is triggered for bridging the Emarsys WhatsApp integration.
- Copy the generated key to your clipboard.
- Paste this Emarsys API key into the custom API webhook trigger of Chatarmin.
Emarsys eCommerce CRM now also integrates WhatsApp via Chatarmin, Source: emarsys
Emarsys WhatsApp integration features: Emarsys API synchronization with Chatarmin
Emarsys for WhatsApp: Leverage the power of the Emarsys API. To maximize the potential of your Emarsys WhatsApp integration, it is crucial to fully leverage the capabilities of the Emarsys API. Our system is designed to enable you to re-engage inactive community members via WhatsApp, especially when traditional email channels no longer deliver the desired results.
Using Emarsys webhooks allows us to initiate WhatsApp automations based on various events in your Emarsys email marketing account. It is important to know that if you have reached this stage, we have already helped you create your personalized WhatsApp automations.
Please feel free to explore what the Emarsys API offers as endpoints for synchronizing with Chatarmin within our Emarsys WhatsApp integration:
- Contacts
- Fields
- Contact lists
- Segments
- Contact sources
- Forms
- Media database
- Conditional text rules
- Followed links
- Sections
- Events
- External content
- Programs
- Contact and data
- Relational data
- Accounts
- Keys
We can synchronize all this data between Emarsys and your Chatarmin WhatsApp CRM. This gives you full control over your data, lets you keep Emarsys as the “source of truth” for your retention marketing, and at the same time allows you to synchronize your email and WhatsApp communications with your audience.
Emarsys for WhatsApp meets WhatsApp for Emarsys!
We hope we've given you a clear understanding of how the Emarsys and WhatsApp integration works via Chatarmin. We're happy to have you on the Armin team! In the future, you'll be able to seamlessly integrate Emarsys with WhatsApp via our platform.
Emarsys Email CRM now has its first Emarsys WhatsApp CRM. Source: emarsys
Why not arrange your 25-minute WhatsApp Emarsys consultation below and have a chat with me, Johannes Mansbart, the founder of Chatarmin:
