Good reviews from satisfied and returning customers significantly contribute to increasing your revenue, both online and offline.
Thanks to optimized workflows and thoughtful features, the customer experience becomes smoother, which shortens reading time and encourages direct recommendations to friends. This ultimately leads to higher customer retention.
What is the purpose of the new WhatsApp Flows?
The WhatsApp messenger allows businesses to make customer communication more efficient through automated chats and personalized messages.
At first glance, integrating WhatsApp Flows may seem like a solution for large enterprises. However, small and medium-sized businesses also benefit from improved website performance and optimized accounts on Facebook & co.
Whether it's seat reservations, product configurations, or food orders – WhatsApp Flows let users handle their concerns directly in the chat via forms. They don’t need to contact support but can complete processes in just a few clicks.
The WhatsApp Manager enables you to use a call-to-action button to guide customers directly to bookings, orders, or appointment scheduling. With the Flow Builder, these processes can be customized and optimized so users can complete desired actions with just a few taps.
Customers can compare menus, select products, and add them to their cart. Their data is stored for future cases, and payments are processed automatically. Pickup or shipping confirmations then appear directly in the chat – all in one place for a seamless customer experience.
Creating a WhatsApp Flow for your business
When integrating WhatsApp Flows, you should also consider displaying the Meta Verified badge on your social media accounts. It builds trust and can be obtained even if your company’s reach is still small.
At Chatarmin, we’re available to answer your questions and help you with the options that WhatsApp Flows open up for your business.
You’ll find the first details about the new features in WhatsApp Business in the following sections.
Requirements for creating a WhatsApp Flow
To better meet the needs of your customers and encourage interactions, you need:
- A WhatsApp Business Account
- WhatsApp Business API or access to Meta’s cloud infrastructure
- A Meta and WhatsApp Business platform like Chatarmin
Step-by-step guide to creating your WhatsApp Flow
Of course, we support you through every step from concept to implementation. Here's a quick overview of the process:
- First, open a Meta Developer account.
- Create your Meta Business App.
- Add your WhatsApp number to the newly created Business App.
- Enter your WhatsApp Business phone number.
- Create and send a test message.
- Clone the example and adapt it to fit your business needs.
Using WhatsApp Flows in your business with the WhatsApp Business App
The use cases for WhatsApp Flows are diverse and improve communication, sales, and customer loyalty.
Businesses use them via the WhatsApp Business Platform to optimize processes and make them more customer-friendly.
In this article, we’ll show you how WhatsApp Flows can help your company automate workflows, improve support, and increase conversions.
Product Configuration – Personalized offers via WhatsApp
You’ve launched a WhatsApp campaign – via WhatsApp newsletters or social media. If Meta Verified, customers will trust your communication even more.
A common use case for WhatsApp Flows is product configuration. Customers can use WhatsApp to:
- Select colors and sizes
- Add accessories or extras
- Leave notes or special requests
Which industries benefit?
- Fashion & Apparel – Customers select size, color, and style.
- Furniture & Home Decor – Material, design, or measurements can be specified via form.
- Automotive – Buyers can configure their vehicle directly in WhatsApp chat.
Since no additional websites or apps are required, this streamlined process leads to quicker purchases – and increases word-of-mouth recommendations.
Personalizing your Newsletter
Many companies send WhatsApp newsletters, but not all information is relevant to every customer.
With WhatsApp Flows, customers can choose which updates they want to receive.
Possible newsletter categories:
- New products – for those who want regular updates on new arrivals
- Events – for users interested in trade shows, presentations, or exclusive invites
- Discounts & special offers – for deal hunters looking for promos
Benefit: Customers only receive what’s relevant to them, boosting interaction rates and overall satisfaction.
Appointment Booking
Many customers avoid booking appointments by phone due to long hold times.
With WhatsApp Flows, they can easily select a time slot and add it to their calendar.
Use cases for appointment bookings via WhatsApp:
- Hair salons – Customers pick a stylist and time
- Medical practices & wellness – Patients book check-ups and follow-ups
- Chatarmin consultations – WhatsApp for scheduling business advisory calls
WhatsApp reminders also help reduce no-shows and improve planning reliability for your business.
Booking Services through WhatsApp Flows
In addition to scheduling, services can also be sold directly through WhatsApp.
With WhatsApp Flows, customers can choose a service, select a time, and pay – all within the chat.
Examples of service bookings:
- Cleaning services – One-time or recurring sessions
- Home maintenance – HVAC check-ups, plumbing, etc.
- Coaching & consulting – Book online or in-person sessions
The WhatsApp Business Platform saves bookings and sends them directly to your CRM or booking system, so your team stays organized.
Event Management via WhatsApp
Promoting events via social media is one of the most effective methods.
With WhatsApp Flows, users can instantly:
- View ticket prices
- Reserve a seat
- Book & pay – all within WhatsApp
You can also keep WhatsApp subscribers informed about upcoming events. Businesses gain valuable data for future campaigns.
Customers can not only book tickets but also receive directions and event addresses via chat.
WhatsApp as a Support Assistant
Not just businesses – public institutions also benefit from WhatsApp Flows by automating common inquiries.
Typical use cases for public service:
- Utility companies – Customers update contact info or submit meter readings
- Online shops – Address changes or order status inquiries are handled automatically
- Travel agencies – Bookings and check-in info via WhatsApp
Automated workflows save resources and reduce support demand by enabling self-service for recurring questions.
Benefits of WhatsApp Flows for your business
Greater efficiency through automation
- Reduces manual tasks and frees up your team
- Customers handle routine tasks themselves
Higher conversion rates
- Direct purchase options without channel switching
- Easier product configuration and booking for customers
Better customer retention
- Personalized newsletters boost engagement
- Appointment and event bookings are more convenient than ever
Optimized admin processes
- Fewer support tickets thanks to self-service
- Saves time and money with streamlined operations
