Good reviews from satisfied and returning customers go a long way to increasing your sales in the company, both online and offline. The experiences during the customer journey are improved with WhatsApp Flows, are even more convenient for users and encourage them to recommend you directly to their circle of friends to a greater extent.
What function do the new WhatsApp Flows fulfill?
Integrating WhatsApp Flows may initially seem like these options are only applicable to large companies. However, these integrations also lead to better performance of their own website and accounts on Facebook and other platforms for small and medium-sized companies.
Booking a table at the restaurant, purchasing a perfectly configured product from your shop or ordering a meal for customers: WhatsApp Flows allow users to address their concerns directly to support via forms in the chat, but also to take care of them themselves with just a few clicks.
The most popular messenger in our part of the world thus becomes a feature that goes far beyond the classic WhatsApp function for private users. Sending messages via articles has only just been established. WhatsApp Flows offer customers the opportunity to tailor these products to their needs and then proceed to purchase.
Appointments can be booked and menus and prices compared directly from the chat, with the options then sent straight to the shopping cart. Contact data can, of course, be stored for repeat business, and payment is automated. The message about pick-up appears a little later in the same window, and both the customer and the company have their entire process in one place.
Create a WhatsApp Flow for your business
With the integration of WhatsApp Flows, you should also display the Meta Verified badge in your social media accounts. It builds trust and can be purchased today if your business' reach is still limited.
We at Chatarmin are at your disposal for questions and help and will assist you as our customer with the options that arise for creating and using Whatsapp Flows.
You can find initial information about the new features in the WhatsApp Business app in the following sections.
Requirements for creating a WhatsApp Flow
To better meet the needs of your company's customers and encourage interaction with you, you need:
- a WhatsApp Business Account and
- the WhatsApp Cloud API
- access to the Meta cloud or
- a Meta and WhatsApp Business platform such as Chatarmin
Step by step to your WhatsApp Flows
Of course, we support you every step of the way, from the idea to the deployment of your WhatsApp Flows. Nevertheless, here is a brief overview of how to create flows:
- First, open a Meta Developer account.
- Then create your Meta Business App.
- Add your WhatsApp to this new Meta Business App.
- Enter your WhatsApp Business phone number.
- Create a test message and send it.
- Clone this example and configure it as needed in a company.
Use WhatsApp Flows in your business
The use cases for WhatsApp Flows are as diverse as the companies that already offer them via their Whatsapp Business Platform.
To introduce you to this new possibility, we will show you examples here for improved communication, for the higher achievable turnover, and for planning your appointments. Whichever example suits you, take the time to think it through for your company.
Which administrative and customer care tasks will improve for you with WhatsApp Flows?
Product configuration
You have started a WhatsApp Campaign via WhatsApp Newsletter or even via a message in social media channels. It is Meta Verified and thus gains the trust of users.
The item your company is promoting can be configured, i.e. its color and shape can be customized to the customer's wishes. The appropriate selection can be made quickly and easily using a form that requires little reading time and without having to leave WhatsApp.
This is one of the most frequently used use cases when it comes to selling clothes, furniture or even cars via this app. The flow results from the speed with which the desired information can be obtained via forms.
Step by step, the customer gets exactly the style they have in mind. This ensures that you will receive recommendations.
Newsletter selection
Sending newsletters via the WhatsApp business platform is part of everyday life for many companies today. But not all messages and information are of equal interest to all users.
Using the functions of WhatsApp Flows, your prospects can now select which types of messages from the world of your company they would prefer to receive.
While one customer primarily wants to receive news about new products, another would rather be informed about your events. Let the users of your services choose what they want.
Appointment booking
Many people shy away from booking an appointment because they are afraid of being stuck in a phone loop forever trying to compare times and dates.
WhatsApp Flows offer the opportunity to choose an appointment based on your free times and to transfer it directly into your own calendar.
An example of this application from the world of WhatsApp Flows can be found not only at the hairdresser's. Among others, doctors' offices like ours at Chatarmin have integrated this option for appointments for personal consultations. The service planner
If appointments can be easily booked at a hotel or beauty salon, then services can also be sold via a WhatsApp Flow.
In the world of the service industry, there are many services that are tied to specific times, and this feature makes it possible to select the type and day in a single function and book it.
From recurring cleaning services to one-time servicing for household appliances, the offers that can be integrated into WhatsApp Flows are wide-ranging. The WhatsApp Business Platform in the background also enters your clients' requests and suggestions directly into your designated software.
The event manager
Advertising events on social media has proven to be a strong way of reaching people and subsequently booking seats or tickets.
WhatsApp Flows, with their simple function, make it possible to take a look at ticket prices if you are interested and to secure your favorite spot at a concert, performance or show, as well as a product presentation.
The feature also makes it easy to collect interested parties and send specific offers for participation afterwards. This information should not be missing from your CRM for future advertising measures, in order to define your target groups in a customized way.
Taking this idea further, you can also send your customers their preferred location for the next event as part of the presentation and expect their confirmation with just one click.
Administrative helper
WhatsApp Flows also help service providers in public administration. It is not uncommon for callers to burden support with only small changes to their contact data, which they could easily make themselves with access to their account.
A function of the WhatsApp flow makes logging in seem like child's play when the corresponding login field is integrated. The support team has time again for concerns that require in-depth advice and the customer has the good feeling of simply being guided through the menus on the platform.
Such applications not only make sense for power generators or waterworks, but also help online shops or travel sites to keep their contacts up to date.
