Magento is the enterprise e-commerce platform for large shops. The Chatarmin integration connects Magento order data with WhatsApp marketing. Abandoned cart flows, post-purchase sequences, VIP campaigns, and personalized messages based on Magento customer data.
The connection currently runs via the Magento REST API or middleware like Make.com. Chatarmin is building the same deep integration that already exists for Shopify. For enterprise customers, Chatarmin's solution engineering team configures the connection individually during onboarding. This is not a standard plugin but a solution tailored to your setup.
Via the Magento API, orders, customer data, product catalog, and shipping status are available in Chatarmin. This data serves as the foundation for segmented WhatsApp campaigns. WhatsApp interactions flow back and are available for your marketing automation.
Magento shops are complex. Multi-store setups, custom attributes, individual checkout processes. A standard plugin rarely works here. That is why the Chatarmin solution engineering team builds custom connections that match your exact Magento setup.
This covers specifically:
- Data Scope: Which order data, customer attributes, and product data should flow into Chatarmin?
- Segmentation: Which Magento customer segments should be available as WhatsApp audiences?
- Event Triggers: Which Magento events (order, shipment, cart abandonment) trigger WhatsApp flows?
- Feedback Loop: Which WhatsApp interaction data flows back into the Magento system?
For Magento customers with SAP, Salesforce, or Emarsys in the stack, Chatarmin builds the integration into the existing data flow. You get a connection that works within your enterprise ecosystem, not an isolated solution.
The Magento WhatsApp integration is built for enterprise e-commerce companies running Magento as their shop system. Typical profile: over 30 million EUR annual revenue, often with Emarsys for marketing automation and SAP or Salesforce in the backend.
WhatsApp complements your existing channels. The 85% open rate on WhatsApp ensures that time-sensitive messages (flash sales, restocks, VIP offers) actually get read. Email remains your base channel. WhatsApp becomes your performance channel.