Mailchimp WhatsApp Integration

We at Chatarmin have fought hard to integrate Mailchimp with WhatsApp - why? Mailchimp’s API carries a lot of legacy baggage and, to put it mildly, was not exactly easy to integrate. However, we didn’t want to leave the 14 million businesses worldwide that use Mailchimp without the possibility of integrating into the world’s most downloaded app and the most-used messenger. With pride, we finally present: The Mailchimp WhatsApp Integration powered by Chatarmin. Test our Chatarmin Mailchimp WhatsApp Integration and let us explain in this article how it works.

Integrate Mailchimp with WhatsApp through Chatarmin: Let your email CRM communicate with your WhatsApp CRM.

Mailchimp for WhatsApp! Chatarmin makes it possible and connects the WhatsApp Business Platform with Mailchimp, the world’s best-known email marketing tool.

2 Steps to Integrate Mailchimp with WhatsApp through Chatarmin

Let’s take a look at how you can integrate Mailchimp for WhatsApp via the Mailchimp WhatsApp Bridge from Chatarmin.

Step 1: Copy your Mailchimp API key and insert it into Chatarmin.

Easy:

Go to "API Keys" in your Mailchimp account.
Click on "Create Journey".
Name your key according to your naming convention, so you can precisely define the use case of each webhook we trigger to bridge the Mailchimp WhatsApp integration.
Copy the key to your clipboard.
Paste your Mailchimp API key into the custom API webhook trigger of Chatarmin.

Trigger WhatsApp automations via Mailchimp API Flow-Keys through Chatarmin’s Mailchimp WhatsApp Integration.

And that’s the magic! Once you’ve followed these steps, we can turn email and WhatsApp into your CRM power duo by connecting and integrating WhatsApp with Mailchimp via Chatarmin.

Step 2: Set up your WhatsApp automation based on your Mailchimp API key

Next, we simply use Chatarmin’s Flow Builder to integrate a WhatsApp journey with your Mailchimp audience based on the recently inserted Mailchimp API key.

This is what your Chatarmin WhatsApp Flow will look like:

This is how far the Mailchimp WhatsApp Bridge from Chatarmin takes you into the WhatsApp CRM.

Make sure to monitor your flow analytics to detect drops in conversion rates and fix automation flaws in WhatsApp - using Chatarmin’s interactive Flow Builder.

Analyze and measure your Mailchimp WhatsApp flows through Chatarmin and your shop system like WooCommerce, Shopify, or Shopware.

This way, you can not only analyze, measure, and adjust the WhatsApp journeys of your users but also measure the profitability of your WhatsApp users and segment them based on purchase cycles, frequency, and engagement.

Mailchimp for WhatsApp: Fully Leveraging the Mailchimp API

To fully utilize your Mailchimp WhatsApp integration, you need to be aware of the Mailchimp API in its entirety. Here’s what we’re building for you, so you can re-engage inactive or non-engaged community members via WhatsApp once their email KPIs decline.

By working with Mailchimp Webhooks, we can trigger WhatsApp automations with any of the following Mailchimp events in your Mailchimp email marketing account. Please be aware that by this point, we’ve already helped you create your custom WhatsApp automations long ago.

WhatsApp for Mailchimp! Chatarmin delivers what you’ve been waiting for.

The following events can be retrieved by Chatarmin to trigger WhatsApp automations based on your Mailchimp leads' activity:

Event Types: Message event webhooks can be triggered by various types of events:
Sent: Message was successfully sent.
Opened: Recipient opened a message; occurs only if open tracking is enabled.
Clicked: Recipient clicked on a link in a message; occurs only if click tracking is enabled. Note that we can also filter by "clicked" in an if/else and thus also target unclicked links.
Delivery: The message received a response from the recipient's mail server indicating successful delivery.
Delayed: The message was sent, but the receiving server indicated that the mail was being delivered too quickly, and Mailchimp Transactional should slow down the sending temporarily.
Marked as spam: The recipient marked a message as spam; besides "delayed" and "delivered but not opened or clicked and bounced as well as rejected," this is your invitation to re-engage Mailchimp contacts via WhatsApp through Chatarmin.
Bounced/Soft-bounced: Message was hard bounced.
Unsubscribed: Recipient unsubscribed; send them a sunset flow via WhatsApp.
Rejected: Message was rejected.

Imagine that the Mailchimp event "Customer acted in xx way" triggers your WhatsApp automation through Chatarmin. Gives your CRM wings - integration of Mailchimp with WhatsApp! Email knows what WhatsApp does - WhatsApp knows what email does!

Imagine WhatsApp being the backbone of your retention marketing strategy by re-engaging inactive email customers via WhatsApp. Achieve more engagement in the community and generate more revenue from customer retention by integrating WhatsApp marketing through Chatarmin into your Mailchimp CRM strategy.

Check out our other WhatsApp Integrations:

Summary: Mailchimp for WhatsApp meets WhatsApp for Mailchimp!

We hope we have given you a good overview of how the integration of Mailchimp and WhatsApp through Chatarmin works. We look forward to welcoming you onboard Team Armin so that you can further advance the integration of Mailchimp with WhatsApp through us.

Book your 25-minute WhatsApp-Mailchimp consultation below and get advice from me, Chatarmin founder Johannes Mansbart:

WhatsApp Mailchimp Integration: Your Guide

2 Steps to Integrate Mailchimp with WhatsApp through Chatarmin

Mailchimp for WhatsApp: Fully Leveraging the Mailchimp API

Summary: Mailchimp for WhatsApp meets WhatsApp for Mailchimp!

Book a slot