Chatarmin adds WhatsApp marketing to Gorgias. Your support continues to run through Gorgias, your WhatsApp marketing campaigns run through Chatarmin. Both systems can use the same WhatsApp number. No migration, no either-or.
From 282 sales calls with Gorgias users we know: 48% use Klaviyo simultaneously, most operate Shopify stores. The typical setup is Shopify + Klaviyo + Gorgias. Chatarmin adds WhatsApp marketing as a fourth building block to this stack.
The setup works like the Zendesk coexistence: Gorgias processes incoming support inquiries via WhatsApp (tickets, conversations, macros). Chatarmin sends outbound marketing messages via WhatsApp (newsletters, campaigns, flows). Meta technically distinguishes between marketing and service messages. Both systems work in parallel on the same number.
For Gorgias users this is particularly relevant because Gorgias itself doesn't offer WhatsApp marketing. Gorgias is a helpdesk. Newsletters, abandoned cart flows, winback campaigns, revenue attribution and A/B testing are completely missing. Chatarmin fills this gap.
A point Gorgias users know well: Gorgias charges per ticket. Every customer interaction costs. This includes Instagram messages that are automatically created as tickets. The more customer volume, the more expensive Gorgias gets.
WhatsApp marketing replies that come through Chatarmin and land as Gorgias tickets would further increase these costs. That's why the Chatarmin + Gorgias combination is a deliberate stepping stone. Many customers start with the coexistence and evaluate in parallel the switch to armincx, which has no per-ticket costs.
With armincx the cost advantage is factor 5 to 15 compared to manually processed Gorgias tickets. For shops with 500 to 2,000 tickets per month, this difference adds up to thousands of euros.