What is Meta Pixel?
Meta Pixel analyzes the behavior of your customers after they have seen your ads for a product or service.
The Meta Pixel code tracks your customers' behavior in the browser. These browser events can look like the following:
a specific product has been viewed
a purchase has been made
a customer has left their data, for example, filled out a lead form or signed up for your newsletter
With this information from tracking customer behavior on websites,
abandoned shopping carts are reactivated
the most popular items are presented again
messages are sent in a targeted manner
target groups are sorted in detail
For which media is Meta Pixel suitable?
Meta Pixel belongs to the Facebook group, which also includes Instagram and WhatsApp. Surely you already use these social media to support your advertising.
Maybe you have already successfully applied your knowledge through Facebook pixels in your campaigns and are now using meta pixels to go the extra mile to include Instagram as well.
Instead of an email address, you get your customers' phone number for notifications via WhatsApp and get them excited about your offers via Facebook and other social media.
To ensure that you can seamlessly track actions on your page and on Facebook, you can also integrate your Meta Pixel ID into your landing pages or your website.
How can Meta Pixels help me?
Do you present your company, your shop and your events on Facebook or Instagram and communicate with your customers and fans via WhatsApp?
Meta Pixel collects data from your community and offers you the following solutions:
Diversify your information precisely according to the target groups addressed
Track and record the behavior of your users on the website
The use of the pixel supports the optimization of different campaigns
Conversions are stored across devices in the individuals' CRM accounts
Examples of how Meta Pixel can be used in your day-to-day work
Do you find yourself spending your time sending automated messages and regularly checking the results of your website, products in the shop and the response to ads and campaigns? Would you prefer to use a tool that provides you with this information from a single source to save you time and effort?
Then Meta Pixel is a possible solution for your problem of measuring events in the shop, on the website and in social media. The latest version of the well-known Facebook Pixel is called Meta Pixel and provides a variety of solutions for everyday standard events, i.e. actions on your site on the internet.
Conversion Tracking
With the addition of Meta Pixel, you can track exactly which actions your ads, for example on Facebook or Instagram, trigger on your website.
How many users click on the advertised product in the shop and how many of them actually buy the item? On which pages of your website do they move and read further information and which visitors buy additional services in your shop?
Remarketing
Controlling the events triggered by your visitors enables you to record them in even greater detail in individual customer groups and to create customized advertising or ads for their needs and based on past purchases.
For example, if you are advertising a pair of sports shoes and you can see that potential buyers are also clicking on matching sports socks in the shop, then you can target a new ad to this customer group for precisely this shop content.
You will be able to identify the interests of your customers from the data collected. This is an indispensable tool for improving the conversion of your messages, regardless of how they were sent and advertised.
Analyze target groups
Knowing your target group and understanding their needs not only helps you to adjust your advertising and messages.
The data from tracking customer behavior in the shop and on your website will help you to design your range in such a way that warehouses regularly empty and discount campaigns at the expense of your sales and ultimately profits can be eliminated. You offer your buyers exactly the goods they are looking for and buy.
Website analysis
The pixel from Meta provides you with precise insights into the movements of your buyers and prospective customers on your website.
This allows you to improve settings. The support team can see when and where rapid intervention via the chat function is needed, and you can rule out detours to the filled shopping cart.
From this analysis, you can even see what reasons there may be for abandoned shopping carts. If an interested buyer drops out on the payment options page, this gives you the opportunity to pick them up again right here by addressing their concerns.
Personalized advertising
Ads for product groups that have already been partially purchased perform better.
If your customer regularly buys coffee from you, specific messages about coffee machines, coffee mugs and similar products related to coffee enjoyment are relevant. From the paths they take through your shop, you even get information about which of your machines or matching porcelain products they are really interested in, and you can remind them of this on a special occasion.
A voucher code for a coffee machine for his birthday or a free mug from his favorite series, which he often admires, will make the buyer come back to you again and again. With Meta Pixel, this knowledge is right in front of you.
