WhatsApp Klaviyo integration: Installation and Setup

Automated messages and interactions with your customers increase customer satisfaction when they can determine their touchpoints themselves. The selection of a target group is therefore no longer based solely on the data collected about buying behavior, but also on the type of communication that your customer prefers.

What can the Klaviyo WhatsApp integration do?

Integrating WhatsApp into your e-commerce channel together with Klaviyo can strengthen and complement your campaigns and offer your users the customer journey they are used to or want from you.

The potential of combining email and WhatsApp can be fully exploited for the benefit of the company, because it allows you to

• send notifications to your customers in exactly the way that allows them the easiest access.

For example, campaigns can use a WhatsApp message to improve sales flows, while updates on orders placed and an overview of these orders still land in your customer's inbox as an email.

Klaviyo, together with the Chatarmin platform, allows you to merge data from different integrated channels and target each defined segment individually to take customer lifetime value to new heights.

• As a marketing automation platform, Klaviyo, together with WhatsApp, offers you the integration of two very different communication channels. The customer experience is strengthened and your team, for example in support, is relieved.

The advantages of the Klaviyo WhatsApp integration from Chatarmin

Your business channel for driving sales is broadened with the integration of Klaviyo and WhatsApp. WhatsApp campaigns support your email marketing and build relationships with your customers.

A simplified buying process for customers is the result of the Klaviyo integration of WhatsApp with Chatarmin.

• Integrations like Klaviyo and WhatsApp allow you to send your messages to your customers via the channel they prefer to use to contact your company.

• Your customer's engagement increases depending on whether they prefer WhatsApp campaigns or classic newsletters via e-mail.

The reason for their purchase from your company depends not only on the content of your messages, but also on whether they can browse your brands and offers directly from the tool they are currently using.

While WhatsApp is preferred for quick updates, for example on orders and shipping, the same customer may still prefer to receive messages about events or news about an article by email.

A longer email is still part of the online shopping flow for leisurely reading and then surfing on your website. WhatsApp notifications are received by your customers regardless of location.

Is the WhatsApp Klaviyo integration suitable for you as a company?

WhatsApp was almost treated as a replacement for e-mails in the sales process as well as in marketing. These statements were too short-sighted, because once familiar and still popular channels for generating sales should not be withheld from customers.

It has become much clearer today that the combination of e-mail and WhatsApp marketing improves customer service and determines the strategy and commitment of your marketing, sales and support team.

The WhatsApp Business API is associated with costs. So why risk the existing contact with the customer via email for WhatsApp? The answer to this and similar questions is often found in the open rate.

Do you have enough mobile numbers to consider a Klaviyo WhatsApp integration?

However, to achieve almost 100% opening and visibility of your WhatsApp campaigns, you need a correspondingly high number of enthusiastic customers who want to find their engagement, their message on WhatsApp. Collect all customer data completely, also possible via this integration, before you rely on a WhatsApp flow for your brand.

A simple comparison of the number of email addresses and mobile numbers will reassure you. But of course, we at Chatarmin will tell you how you can use WhatsApp integration to generate leads for WhatsApp marketing.

Ideas for collecting WhatsApp contacts for a successful WhatsApp integration with Klaviyo

Klaviyo can collect customer data from many sources, merge it and help you prepare it for your analyses.

• WhatsApp button for registration

• WhatsApp widget on the thank-you page

• WhatsApp button directly in your live chat

• WhatsApp widget for future newsletters

Instructions for Klaviyo WhatsApp integration with Chatarmin

You can also watch our video guide here:

1. Log in to your Klaviyo account.
2. Select “Account” in the menu at the top right under your account name.
3. Click on 'Settings' > API KEY'
4. Then click on 'Create Private API Key'.
5. Give your private API key a name, select 'Full Access Key' and then click on 'Create'. Note that you have to create the full access key to give Chatarmin the necessary administrative rights
6. Insert these API keys on the Klaviyo integration page of Chatarmin.

Done! It's that easy to complete your Klaviyo WhatsApp integration with Chatarmin.

Use cases after the successful integration of Klaviyo and WhatsApp

Facts and figures are important for decision-making in your company, merging customer data and considering WhatsApp as an integration of Klaviyo.

Case studies can illustrate the value of this integration. WhatsApp, Klaviyo together with Chatarmin and your shop system offer you the following advantages:

Triggering a Klaviyo flow to a Chatarmin flow

You can trigger a Chatarmin flow within a Klaviyo flow using a webhook. This allows you to re-engage customers who you can no longer reach by email. For example, you could trigger an automated WhatsApp flow when a buyer has 5 unopened emails in a row.

To create a “Chatarmin-Klaviyo webhook” flow, insert a webhook into a “Klaviyo flow”.

React to Klaviyo events

You can also select “Klaviyo Events” as a flow trigger in Chatarmin. Here you can also filter by Klaviyo event properties!

Klaviyo Flow Actions

Furthermore, there are two so-called “Flow Actions” from Klaviyo that Chatarmin provides:

Update Klaviyo Profile

• Sub-/Unsubscribe List

Update Klaviyo Profile

Here you will learn how to add properties to your Klaviyo account. We can automatically add properties to a Klaviyo account that depend on the user's behavior. Depending on which branch of the workflow the user goes through, we can update the Klaviyo profile with a property that we have defined.

Sub- / Unsubscribe List

You can also add a user directly to a Klaviyo list based on their activity:

Automatic sync of WhatsApp opt-in

After you have integrated Klaviyo, you can also specify a property (default is “chatarmin_whatsapp”) to automatically synchronize the WhatsApp opt-in status to your Klaviyo profiles. This means that you do not have to do this manually in each flow:

Email and WhatsApp from a single source

WhatsApp in combination with Klaviyo allows you to promote the same item to an audience, even if they prefer different ways of contacting you.

It would be a mistake to use WhatsApp only for target groups of the newer generation or collected from social media. The interaction of WhatsApp, Klaviyo and your shop system allows customers the freedom to determine their destination point of your advertising and notifications themselves.

Quick requests to support can be handled via WhatsApp integrations, but Klaviyo uses the data from the CRM to ensure controlled and segmented advertising.

Other ways to segment customers

Of course, you don't just segment your customers by their preferred touchpoints. Klaviyo also helps you to divide them into specific customer groups.

You can also select your audience according to the following criteria

• Cold WhatsApp contacts from buttons or widgets from WhatsApp on your website

• Customer value

• Favorite products or product groups

• Regular participants in on- and offline events

An example of messages via WhatsApp and e-mails to the same customer

Klaviyo as a classic advertising tool for mailings is now an indispensable part of marketing or automated sending of confirmations. Klaviyo also supports SMS in addition to e-mails, and has thus focused on direct customer contact via smartphone at an early stage.

Klaviyo has been responding to abandoned shopping carts since its inception and tries to use its emails to encourage customers to complete their purchases. Chatarmin and the integration of WhatsApp into your sales processes can support these emails with WhatsApp reminders.

With Klaviyo and WhatsApp, unfinished purchases are a thing of the past. Whether you are offering your new customers an incentive for their final purchase or reminding existing customers to get their favorites from your brands into their homes.

How can Klaviyo be used in general?

The cloud-based platform Klaviyo was originally created to use mailing and SMS profitably for customer retention.

The first integrations for Klaviyo were created in e-commerce platforms such as Shopify or WooCommerce to simplify the segmentation of customers and send coordinated newsletters to selected target groups.

Chatarmin has succeeded in finding a partner in Klaviyo that supports the workflow and makes the integration of Whatsapp an enrichment to your customer experience.