Stripe is the most widely used payment infrastructure in e-commerce and SaaS. The Chatarmin integration uses Stripe webhooks to turn payment events into WhatsApp triggers. Payment confirmation after checkout, reminders for failed payments, subscription events. All automated via WhatsApp instead of email.
The connection runs via Stripe webhooks or middleware like Make.com/Zapier. Stripe events like payment_intent.succeeded, payment_intent.payment_failed, or customer.subscription.* automatically trigger Chatarmin flows. You configure once which event triggers which WhatsApp flow. After that, everything runs automatically.
Why WhatsApp instead of email for payment events? 85% open rate on WhatsApp vs. 20-30% for email. For time-critical messages like failed payments, this difference is the difference between recovered and lost revenue.
Three categories of Stripe events can be used directly as WhatsApp triggers:
- Payment confirmation: After successful checkout, Chatarmin automatically sends a WhatsApp message with order details. The customer sees the confirmation on their lock screen instead of buried in their email inbox.
- Failed payments (dunning): Credit card expired? Payment failed? Chatarmin sends a WhatsApp reminder with a direct link to update payment. Response rates are significantly higher than email dunning.
- Subscription events: Renewal, cancellation, downgrade, upgrade. Every Stripe subscription event can trigger a specific WhatsApp flow. Cancellation intent? Automatic retention flow via WhatsApp.
Especially effective is the combination: failed payment via email AND WhatsApp. Those who ignore the email get the WhatsApp message. Dunning recovery rates increase measurably.
The Stripe WhatsApp integration is built for shops and SaaS companies that use Stripe as their payment provider and want to automate transactional WhatsApp messages.
Typical profiles:
- E-commerce shops with Stripe Checkout: Payment confirmation, shipping update, dunning via WhatsApp
- SaaS companies with Stripe Billing: Accompany the entire subscription lifecycle via WhatsApp
- Membership models: Renewal reminders, upgrade offers, cancellation retention