WooCommerce WhatsApp Integration Guide

The WordPress plug-in WooCommerce in combination with WhatsApp not only improves the customer journey, but also increases sales. Another advantage is that you can supplement your marketing activities with WhatsApp notifications in addition to the usual email sending.

What can the WooCommerce Whatsapp integration do (functions etc.)

WhatsApp is one of the most popular messenger services in our language area and, thanks to the WooCommerce integration, it offers you the opportunity to advertise, explain and sell your products directly in a chat with your customers.

The automation of messages through the WhatsApp and WooCommerce integration includes, among other things, the following functions:

Reminders can be sent to customers for abandoned shopping carts.
Shipping updates can be sent to customers automatically in real time for orders that have been placed.
Your company can send segmented WhatsApp campaigns directly to the appropriate target groups.
Sales analyses from your marketing campaigns can be easily created and used for future activities.
Integrating the WhatsApp chat directly into the WooCommerce shop also increases customer satisfaction, as customer support can answer questions directly in real time.

The advantages of our WooCommerce WhatsApp integration

If your company is willing to bear the costs of a WhatsApp Business platform and to recover more sales from an order and the lost sales from a canceled shopping cart in the future, then let us advise you on your options.

We summarize the most important advantages for you here in advance:

While the open rate of retargeting emails is around 50 to 70%, the visibility of WhatsApp messages approaches a rate of 100%.
Track your WhatsApp sales through the WooCommerce integration
The functionality of your online shop is further enhanced when you collect your customers' phone numbers via a WhatsApp widget or direct them to the WhatsApp chat if they have any questions.
Chatarmin's integrations are GDPR-compliant and you can use the contact details of your customers from the online shop or support chat for future WhatsApp newsletter marketing.
You can also send discount codes or free samples to people interested in your products, i.e. abandoned shopping carts, via WhatsApp if they return to their order.
Send shipping confirmations via WhatsApp

Instructions for WooCommerce WhatsApp integration with Chatarmin

Navigate to the WooCommerce integration in Chatarmin.

You will then be asked to enter your shop URL:

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That's it! No plug-in needed! Now you can see below the use cases of what you can do with our WhatsApp WooCommerce integration!

Use cases after successful integration of WooCommerce and WhatsApp

WooCommerce is a great option for your company if you have a WordPress website. The plug-in is easy to integrate and many customers are already familiar with the WooCommerce website. Using WhatsApp as a messenger and marketing tool in addition to your website will increase the number of orders and thus the number of products sold.

Shipping confirmation via WhatsApp

You can now embed our widget in your WooCommerce shop so that customers can sign up for a shipping confirmation after the payment process!

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Tracking WhatsApp sales

With the integration to WooCommerce, Chatarmin is able to track the WhatsApp generated sales. This is then displayed individually for each flow and campaign, but also on the dashboard in a collective overview.

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Minimize the bounce rate for shopping carts

There are many reasons why your customers abandon their orders. With WhatsApp as a chat in your WooCommerce store, you can restore them in no time.

If the customer is still on your website, you can send an automated message to them via the integrated WhatsApp Messenger if they have any questions about the product or the ordering process. Even if the prospective customer does not buy anything at first, your support team has the opportunity to request their data and use it for marketing later.

You can even assign this customer to a specific target group because you know from their order which service they were interested in.

Retargeting abandoned shopping carts

An employee cannot always intervene directly in the sales process. One example of this is that customers search for their desired products in your online store around the clock.

The shopping cart may be abandoned

because the customer's preferred payment method is not listed
because the contact is interrupted due to network problems
that the customer just wanted to look around and used the shopping cart to create a list of possible orders

Now you can use tools such as emails or WhatsApp notifications, of course in combination, to use the data already provided to make the purchase more appealing to the customer.

So you can trigger flows to abandoned shopping carts in Chatarmin with the integration and send WhatsApp messages!

WhatsApp chat for customer support on your website and in your WooCommerce store

With Chatarmin, WhatsApp is not only used as a marketing tool, but also to increase user satisfaction to new heights.

We have already mentioned the example of how the chat allows you to intervene in order processes and prevent customers from leaving.

However, it is also important to obtain the data of interested parties, regardless of whether they are buying or just browsing your online store. Most of the reasons for contacting support are well known and can be answered automatically via WhatsApp's chatbot.

With Chatarmin and its many additional connection options, customer loyalty can be increased and, above all, a future satisfied customer can be found from a first contact.

The perfect connection: email and WhatsApp messages

As before, customers in various online shops are used to providing their email address in order to receive confirmations and notifications about their purchases.

We at Chatarmin recommend that you use the auto-fill function for customer data retrieval and also to ask for the phone number, even if you are not yet using WhatsApp integrations for your purposes. Survey results show that customers like to receive messages about their goods through messengers or text messages in addition to the classic e-mail.

If you already use WhatsApp in a variety of ways in your business, the path to combining email marketing and WhatsApp campaigns with corresponding actions in social media is naturally a short one.

Especially for abandoned order processes, the alternation of messages to the email inbox and to the WhatsApp number has established itself as a successful duo.

Check out our other WhatsApp integrations:

WhatsApp WooCommerce integration: how to do it