ChatWerk alternative: Chatarmin in comparison with ChatWerk

ChatWerk Alternative: Chatarmin compared to ChatWerk WhatsApp Tool

ChatWerk is a B2B SaaS startup from Nuremberg specializing in the development of multi-messenger solutions and CRM products. ChatWerk is one of the most popular multi-messenger solutions in the German-speaking region and, as of spring 2024, according to the official LinkedIn profile, consists of a nine-person team. In this blog post, we explain why we consider ChatWerk a solid solution for SMEs, but cannot recommend it as a solution for eCommerce companies or professional CRM teams.

ChatWerk sees itself as a “solution for SMEs” and, according to its website, already serves “hundreds of customers.”

ChatWerk is owned by “Inbox Solutions GmbH,” a GmbH that has existed since 2008 and may have been dormant for about ten years until it was decided in 2020, “together with Müller Medien,” to make the development of multi-messenger solutions the company’s purpose.

Thus, ChatWerk is not a WhatsApp marketing tool per se. The WhatsApp Business Platform was only (re)launched in 2022 in a way that made reasonable, GDPR-compliant WhatsApp marketing possible in the first place. A WhatsApp focus at ChatWerk is therefore not conceivable due to the company’s history alone.

Nonetheless, we at Chatarmin sometimes find ourselves pitching against ChatWerk or having to highlight the differences between ChatWerk and Chatarmin.

In this blog post, you’ll learn why Chatarmin is the best ChatWerk alternative for eCommerce companies and businesses with professional CRM structures. We also present all relevant alternatives to ChatWerk and provide you with a comprehensive market overview.

Chatarmin offers more extensive integration across various messenger channels, including WhatsApp, Facebook Messenger, and Google Business. Additionally, our platform enables seamless linking with email systems, allowing you to efficiently use email for customer service, marketing, and automation.

Here’s what you’ll get in “ChatWerk Alternative”:

• An overview of ChatWerk vs. Chatarmin
• Features of ChatWerk and the ChatWerk alternative Chatarmin
• A market overview of all multi-messenger tools
• Pricing and price differences with the ChatWerk alternative Chatarmin
• A recommendation for you, and how to make the best decision

ChatWerk Alternative Chatarmin: An Overview

A quick overview of ChatWerk and the ChatWerk alternative Chatarmin:

Now let’s move on to the more relevant topics so you can make your ideal decision about your WhatsApp CRM.

ChatWerk Alternatives: Features ChatWerk Does Not Provide

Here you’ll find an overview of the features of ChatWerk and the number one ChatWerk alternative, Chatarmin:

The fact is, ChatWerk quickly becomes very expensive, and the pricing and feature landscape is very confusing and hard to understand compared to the pricing of the ChatWerk alternative Chatarmin.

ChatWerk promotes its “unified API,” which means ChatWerk cannot be easily integrated into your system infrastructure. The ChatWerk alternative Chatarmin offers integrations for Shopify, Klaviyo, Shopware, Emarsys, Zendesk, Gorgias, and more.

Alternative to ChatWerk: Chatarmin Cost Overview and Comparison

These are the expected costs if you want to use the full features of the ChatWerk alternative Chatarmin while also needing full flexibility in your monthly plan, as WhatsApp is a test pilot that needs validation.

Most of our Chatarmin customers want a pilot phase with full functionality. Here’s the full cost breakdown for ChatWerk and the ChatWerk alternative Chatarmin:

This leads to savings of €320.00 with the ChatWerk alternative Chatarmin from month one—and that’s without WhatsApp campaign sending!

Philosophically, we already disagree with the lack of transparency in ChatWerk’s pricing, and we therefore prefer a more transparent, fair ChatWerk alternative that also guarantees full flexibility. This is something you should definitely consider when searching for your suitable alternative to ChatWerk.

ChatWerk’s prices are not communicated as transparently and honestly as those of the ChatWerk alternative Chatarmin.

ChatWerk Alternative Cost Example: Here’s What Your WhatsApp Case Will Cost

Monthly cost example, ChatWerk alternative 1: 10,000 active German leads, two WhatsApp marketing campaigns per month. Excluding variable META costs

So, as you can see, ChatWerk already costs around €600.00 more than the ChatWerk alternative Chatarmin with a “small case” of 10,000 active German customers and a monthly WhatsApp volume of 20,000 conversations.

This is mainly due to the surcharges on WhatsApp Business Platform costs that ChatWerk charges its customers. The ChatWerk alternative Chatarmin, as the world’s only WhatsApp marketing tool, does not.

Want to calculate your case or define your exact KPIs? Feel free to reach out to our team for a non-binding WhatsApp strategy session, including the calculation of your WhatsApp marketing business case!

Johannes Mansbart

CEO & Co-Founder

Book a slot

Johannes Mansbart

CEO & Co-Founder

Book a slot

Customer Support Problem: ChatWerk Alternative Chatarmin integrated with Zendesk, Gorgias, and Freshdesk

Another “problem” comes with ChatWerk: you are dependent on the Nuremberg-based tool for both marketing and customer support. The ChatWerk alternative Chatarmin cleverly solves this issue through its native integrations with your custom tech stack.

After all, a customer support tool is not necessarily suitable for WhatsApp marketing, just as a WhatsApp marketing tool does not meet the requirements of modern customer support teams. Your team will be unhappy having to migrate the entire system infrastructure or being inflexible when it comes to choosing the right customer support tool for your business.

Market Ratings: Customer Reviews of the ChatWerk Alternative Chatarmin

ChatWerk is generally criticized on software review platforms and does not receive particularly good ratings. Here's an overview of ChatWerk's reviews as of Spring 2024:

We compared ChatWerk and its alternative Chatarmin on OMR, and this is how the ranking turns out:

As of: Spring 2024, Source: OMR Reviews

ChatWerk customer Mathias writes:

Sending marketing info to built-up distribution lists costs an additional monthly fee on top of the base subscription, which should be communicated more transparently and less hidden. – ChatWerk “Mathias” on OMR Reviews

ChatWerk customer Dani reports:

That you can't save your own templates. Existing templates are not always compatible for reconnecting with the customer. I would like to save standard texts we need. – ChatWerk customer “Dani” on OMR Reviews

Bonus: Overview of ChatWerk Alternative Chatarmin & Co.

Choose your WhatsApp CRM from the following tools. This list includes every alternative to ChatWerk available on the market. We hope this overview helps you with your selection:

Source: Chatarmin

Here’s what you should look for when selecting your tool or ChatWerk alternative:

• Flexibility of contract terms
• Transparency in pricing
• Integration of your tech stack

Here you can read more about the tool landscape of the global WhatsApp marketing ecosystem – ChatWerk Alternative: Chatarmin compared to ChatWerk, and get a good overview of every conceivable ChatWerk alternative.

This way, you avoid unpleasant surprises, know exactly what you’re getting into, and can correct poor decisions if necessary. WhatsApp marketing doesn’t work as expected for everyone right from the start.

Chatarmin offers you, as the number 1 ChatWerk alternative, all the advantages mentioned above, and beyond that, competent and honest advice. Book it now!