Dixa is a cloud customer service platform, widely used in the Nordics and the Dutch market. If you use Dixa for support and want to add WhatsApp as a marketing channel, there are two paths:
Path 1: Coexistence. Chatarmin handles WhatsApp marketing (campaigns, flows, broadcasts). Dixa stays for support. One WhatsApp Business number for both. Your existing Dixa setup remains completely untouched. You add WhatsApp marketing without changing anything about your support.
Path 2: armincx as Dixa successor. If Dixa gets too expensive or AI costs escalate, evaluate armincx as an e-commerce-focused alternative. Predictable pricing models, deeper Shopify integrations, AI actions (cancellation, refund, address change) directly from the ticket.
This page focuses on Path 1: WhatsApp marketing alongside Dixa.
Dixa is strong in support. Omnichannel inbox, chat, email, phone. But Dixa does not offer WhatsApp marketing. No broadcasts, no automated marketing flows, no revenue attribution for WhatsApp campaigns.
This is where Chatarmin comes in. You reach your customers where 85% open rates are the standard. VIP campaigns, flash sales, abandoned cart flows, post-purchase sequences. All via WhatsApp, managed from Chatarmin, running parallel to your Dixa support.
This is especially relevant for international e-commerce brands in Nordics and Benelux. WhatsApp is the most-used messenger in the Netherlands. In the DACH region as well. If you sell in these markets and are not running WhatsApp marketing yet, you are leaving revenue on the table.
In our sales conversations, we regularly hear from Dixa customers evaluating their AI costs. "You are paying over 1,000 EUR. AI at Dixa is charged at a premium." This primarily concerns the support side and therefore armincx as an alternative.
For WhatsApp marketing, this is relevant because it shows: Dixa customers are actively looking for ways to optimize their tech stack. Chatarmin as a WhatsApp marketing tool is often the first step. Many customers start with marketing and later evaluate armincx for support.
The Dixa WhatsApp integration is built for:
- Dixa customers who want to add WhatsApp marketing: Support stays in Dixa, marketing runs through Chatarmin. No migration project.
- Teams evaluating the switch: Start WhatsApp marketing via Chatarmin first. If armincx convinces, migrate support step by step.
- Enterprise organizations with tri-party setups: Dixa + Chatarmin + shop system. For larger setups, Chatarmin coordinates the integration together with Dixa.