Whatsapp integration is the connection of your Whatsapp business account with all other systems that you use for sales, customer contact, advertising your brand and storing relevant data.
Whatsapp: from messaging app to multi-channel resource
According to Statista, Whatsapp is used on over 80% of the devices of existing and future customers. In recent years, the versatile chat has evolved from a private application for easily contacting colleagues and friends to a big player in the field of support and news about product innovations.
By being present on the customer's end device, you offer them a convenient and familiar solution for sending messages to you, asking questions about services or ordering your products.
As a business owner, the most important factor in your decision to integrate WhatsApp into your CRM system is the ability to contact your customers quickly and directly. This platform frees up resources and your team always has an overview of all relevant processes concerning individual customers.
WhatsApp Business and the wide range of application options
Communication is key and customers appreciate it when they receive personalized WhatsApp messages and also have quick access to social media such as Instagram, as well as your pictures or videos.
The collected customer information at a glance, in turn, gives your employees even better opportunities to look after prospects, fans and customers. Answering questions is simplified and all the necessary buttons can be found in sorted order just a click away.
Insights into the simple integration of different channels
Your Whatsapp API or Whatsapp Business App allows for integrations in two ways. A distinction is made between direct integration and integration via a third-party provider.
We at Chatarmin offer you both options. Depending on the size of your company, the type of integration and, of course, your future use, we will advise you on customized solutions. The Whatsapp integration must fit with your strategy in marketing, customer care and message flow.
Why you should use Whatsapp integrations
Not only does Whatsapp now offer a wide range of integrations to improve your workflow, but customers also love the applications of well-known systems.
With Whatsapp integration, you combine the best for customers and your team. Well-known CRM or email systems reduce the amount of time and effort you need to spend training employees. As an entrepreneur, you will be particularly impressed by the information that you can combine through Whatsapp integration to obtain evaluations and to set up your next activities in a targeted manner.
Advantages of connecting Whatsapp to other tools from sales, marketing and customer communication
Whatsapp integration offers small and medium-sized companies in particular the opportunity to manage the development of target groups from the outset and to catch up with global players in terms of how they collect and evaluate data and customer information.
Advertising in images ends up on the screen of exactly the customer who was interested in that particular article. Your message gets through and is not ignored, as is often the case with email today.
The tools are familiar to employees in support, advertising and sales, if you are going to hire them in the future to manage your platform, where all integrations come together, due to your growth.
Treat users to the benefits and retain your customers and prospects in the long term
In the following sections, we will point out the most important platforms and systems that you can use for your WhatsApp integration. They were chosen, among other things, because they are widely used and many of their functions will already be familiar to your customers.
Research into user behavior indicates that users like to stick with familiar solutions. For example, if you have been listed on Facebook since the beginning, you are unlikely to bother deleting your account.
Take advantage of your customers' convenience and integrate these channels. Your advertising messages will be read more willingly, links to well-known media will be followed more willingly, and ultimately the number of your direct customer contacts and the rate of orders will increase.
Whatsapp and social media
You can find numerous articles on our Chatarmin page about integrating professional accounts into social media. We also don't need to explain the individual channels to you, because you have probably been using them for a long time as a business owner and as a private individual.
Nevertheless, we would like to provide you with a little food for thought. If you are just starting up your business and want to create leads through social media, take a close look at which platform your target group uses to gather and exchange information.
Integration is possible with:
- TikTok
This list is incomplete and is constantly being expanded by Whatsapp as new social media channels achieve relevant reach.
Whatsapp integration for e-commerce companies
Since Whatsapp is more popular than almost any other messenger app in our language area, it is only logical to use it to trade goods over the internet. So here we present the top 3 Whatsapp integrations.
Discover the new world of shopping experiences for customers and, above all, generate higher purchase values because you can score points with personalized offers. The customer journey is simplified for the customer and they don't have to search for contact details or phone numbers for questions.
By the way, with most e-commerce solutions that we present here, it doesn't matter what type of goods or products you want to sell.
A little tip from Chatarmin on the side: if you combine e-commerce and Whatsapp, the number of returns will decrease because you can accompany your customers throughout the entire purchasing process and prevent wrong purchases.
Integrate Shopify into Whatsapp
The Shopify and Whatsapp integration is one of the leading connections in the field of e-commerce. This is also due to the fact that Shopify is suitable for many business sizes and can be fully customized to the needs of the company.
The wide range of shop themes and the advantage of a hosted platform is particularly interesting for newcomers to the world of e-commerce.
Shopware as Whatsapp integration
Shopware is available in different versions and is not free of charge. It can be used for shops of all sizes, but it is not always useful for small businesses, as the Professional Edition is absolutely necessary to connect social media channels as well.
The advantages of Shopware are the interfaces to many payment service providers and ERP systems, which are particularly needed by large and diversified online retailers.
WooCommerce for Whatsapp
This free open-source e-commerce platform is perfect for running with a WordPress website. However, although WooCommerce does not incur any costs for operation, you will have to spend a little money to really customize the shop to your needs.
As open-source offers are constantly expanding, new themes and plugins may turn out to be ideas for your further expansions in the future. However, a learning employee should be a prerequisite.
Whatsapp integrations for chat and support with the help of AI
Whatsapp messages from customers and prospects reach you day and night. Not always an employee is ready to take care of the request immediately and the Whatsapp welcome message alone does not bring a successful conclusion of a transaction.
The solution to this problem in the customer journey is the chat with the help of AI. The information for the chatbot comes from your website and all the data you provide to the AI to answer questions.
We would like to introduce you to the most innovative AI solutions, because it is only a matter of time before your company will want to use this special customer service.
Goodguys for Whatsapp to answer your customer queries faster
This AI service from ChatGPT is advertised as an AI concierge, which explains its function. One of the first industries to embrace this new form of customer communication was tourism.
However, the AI concierge can also advertise products from other service sectors, explain spare parts and find them in the warehouse, as well as provide advice when the customer is faced with an overabundance of inexpensive products and cannot decide. By also accessing your CRM, Goodguys quickly finds out which goods your customer is usually interested in and, above all, regularly buys from you.
Chatbase for the perfect flow of communication
Chatbase enables you to create personalized chatbots that meet the most demanding customer requirements. Developed for educators and coaches who want to create individual learning tasks, Chatbase also offers the perfect support for high-level support.
The system can draw on various sources of information and present a knowledge base for each target group. Customer consultations are well-founded and adapted to the desired tonality. Sales are increased in a controlled manner when these consultations are supplemented with data from the customer master sheets.
Gorgias support of a new kind with marketing functions
Gorgias can almost be considered an all-in-one solution when it comes to receiving and distributing support and marketing from a single source. An unbeatable argument for customer experience and thus your company's success.
With the Whatsapp-Gorgias integration, Chatarmin has created an environment that employees in multiple departments can access and use for their own purposes. Let us advise you and convince you to bring your support to peak performance and turn your customers' satisfaction into numerous recommendations.
Integrate CRM system into Whatsapp
The heart of every successful sales organization is the customer relationship management or CRM system. This is where all transactions with customers and prospects are collected and evaluated. The entire relationship with the customer is recorded here.
The CRM is the service point of the marketing department and, integrated into Whatsapp, offers creative possibilities for individualized messages regarding new services or goods that may be relevant to this customer.
At Chatarmin, we offer you several options for CRM integration. Seamless integration is one of our main tasks. You too can use this Whatsapp application for all devices.
Pipedrive, let leads flow directly into Whatsapp
You can avoid the hassle of switching from one window on the screen to another when Pipedrive is directly connected to Whatsapp. The application can automatically monitor your contacts with customers, allowing you to focus on closing your deals.
All the data you receive from your customers via WhatsApp chat is synchronized in this CRM, eliminating the tedious task of data entry. The sales and support team can deal directly with the contact's request and demonstrate their commitment to customer satisfaction.
Emarsys for more than just customer loyalty
Emarsys proves that you don't need industry giants like Salesforce to orchestrate cross-channel marketing with its many services. In our fast-paced world, the key is to get your message to your users at the right time.
Emarsys supports sales and at the same time binds the target group to your brand. Whether you want to initiate loyalty programs via WhatsApp or generate new leads through referral marketing. This CRM uses the messenger with pinpoint accuracy.
Klavlyo digs for gold where you wouldn't expect it
If you have been providing your target groups with updates and news about your services via email, Klavlyo will help you to increase your conversion rates. Thanks to automation, your CRM knows exactly where the potential customer is stuck and can quickly intervene to bring the process to a conclusion.
Whether it's a lack of time or a question about the product, an abandoned order process ultimately means a loss for your company. Using Klavlyo via Whatsapp can pick up on these processes and bring them to a satisfactory conclusion for you and the end customer. Everything is saved for the next interaction, making it unlikely that the relationship will be broken off.
Your advertising via Whatsapp Integrate your business messages into Whatsapp
Advertising via Whatsapp works because it is easier, faster and more often opened than the conventional newsletter, which may even end up in spam, even though it was requested and confirmed.
Another advantage is that orders can be placed directly from the Whatsapp message if an account is available and no lengthy registration measures are required. There is no better way to advertise your products and services to your selected customer base.
META Pixel
You can build sustainable customer relationships when you and your brand are presented where your target group is also located. In our latitudes, Instagram and Facebook are still the leading platforms. Individuals and companies alike have an account there and present themselves and their goods.
Meta Pixel helps you to generate successful sales from the multitude of loose contacts. Advertisements in connection with Whatsapp make it easy to react immediately and give in to your shopping desire.
Meta Pixel also helps you to collect all relevant data on traffic and performance in one tool and evaluate it at any time.
Customer support is key with the following Whatsapp integrations
Speed is of the essence when it comes to enquiries or messages that you receive. Nobody wants to wait for shops to open or for employees to be at their desks to deal with the matter in hand.
Online retail in particular benefits from automated support via the wide range of tools available on WhatsApp. These applications can also be used for messages that contain sales-promoting measures.
Zendesk
With Zendesk, you not only open up a multi-channel support system. This channel also provides you with reports on enquiries, customer data or analyses.
Communication options are created that do not have to adhere to times or legal rest periods. If a question arises about you, your company or the processes involved in delivery and ordering, Zendesk will be active for you.
Freshdesk
Freshdesk, in combination with WhatsApp, is ideal for automating simple tasks and freeing up employees to address customers directly, making the shopping experience a recurring event.
All your support channels are collected here and managed together. It doesn't matter whether the request comes from a social media account, via Whatsapp chat or SMS and phone. The processes are collected and can be evaluated at any time to further improve the performance of your shop or your ads.
