Modern CRM software today is far more than a digital address book. It forms the foundation for sustainable customer loyalty, automated sales processes and scalable growth.
Companies of all sizes, from agile start-ups to established brands, sooner or later face the question: Is Zoho still the right CRM, or is it worth looking for and switching to a specialized alternative?
Especially in e-commerce, where personalized communication, real-time automation and legally compliant data processing are crucial, you need systems that offer more than standard features. The demand is for CRM solutions with integrated email marketing, shop and messenger interfaces that simplify processes, accelerate workflows and at the same time remain GDPR-compliant.
When is it worth switching from Zoho?
Switching to a Zoho alternative makes sense when efficiency, user-friendliness or data protection requirements are no longer being met.
Complexity & setup effort
Zoho offers an enormous variety of functionality and that can become a stumbling block. Setup is often time-consuming, and smaller teams quickly get lost in configurations instead of working productively.
Feature overload & lack of clarity
Many of the modules available in the tool suite remain unused in day-to-day work and it is reduced to the basics. The dashboard can therefore appear overloaded, which makes user orientation and team acceptance more difficult, especially in small organisations.
Data protection & GDPR compliance, end-to-end encryption
A key issue for European companies: if hosting is carried out outside the EU, compliance risks arise. If there is also a lack of clear rights and role management, data security can quickly become a challenge.
Support & language
As Zoho is an international solution, support is often provided in English and via standardised tickets. For SMEs and users who need fast, personal and German-language help, this can become a problem.
Automation & communication channels
Many teams reach their limits when they want to directly integrate modern communication channels such as WhatsApp, email services, messengers or shop systems for their performance. Without native automation options, a lot of potential remains unused, especially for tasks in marketing and customer service.
Comparison criteria: The most important factors for an alternative to Zoho
Anyone looking for a new CRM platform should not only focus on price and range of functions, but also on the interplay between technology, user-friendliness and strategic added value.
Integration
A powerful Zoho alternative should integrate seamlessly with key tools such as Shopify, WooCommerce, Klaviyo, Outlook, Google Workspace or the WhatsApp Business API. Only then can a continuous flow of information be created between sales, marketing and support. This enables the smooth processing of to-do lists.
Pricing model
Per user, office suite, modular pricing – and how transparent and scalable is the billing? Scalability is particularly crucial in e-commerce: the CRM should grow professionally with the company without costs rising disproportionately.
User-friendliness
An intuitive interface, simple navigation and a fast onboarding are indispensable. A good CRM also works for non-tech users and motivates the team to actively work with data instead of bypassing it.
Automation & AI
Modern alternatives excel with AI-supported automations, intelligent lead routing, smart reminders and personalised campaigns. They relieve the burden on sales and marketing and enable proactive, scalable customer communication.
Data protection / GDPR
Especially in the DACH region, EU hosting is mandatory. Transparent handling of data, encrypted transmissions and auditability create trust both internally and externally.
Support & adaptability
Direct, German-language support saves time and nerves. It is also important to be able to set up individual processes and automations without needing an in-house IT department.
In brief: The 12 best Zoho alternatives in comparison including OMR ratings (as of 12/2025)
| Provider | Special features | OMR overall rating | OMR detailed ratings |
|---|---|---|---|
| Chatarmin | AI-first CRM with WhatsApp, email and shop integration. GDPR-compliant, intuitive and specifically for e-commerce in the DACH region. | 4.9 (37 ratings) | User-friendliness: 9.2 · Requirements: 9.3 · Support: 9.0 · Setup: 9.1 |
| HubSpot Service Hub | All-in-one suite with strong automation, ideal for marketing & sales. GDPR options mostly in higher tiers. | 4.4 (46 ratings) | User-friendliness: 8.8 · Requirements: 9.1 · Support: 9.0 · Setup: 8.4 |
| Pipedrive | Clear sales pipeline, visual and user-friendly. No EU hosting. | 4.2 (187 ratings) | User-friendliness: 9.0 · Requirements: 8.6 · Support: 8.4 · Setup: 8.8 |
| Salesforce Commerce Cloud | Enterprise standard with high scalability & AI functionality. | 4.3 (70 ratings) | No detailed OMR criteria available |
| Freshsales | Good price-performance ratio, solid automation, optional GDPR hosting. | 3.3 (14 ratings) | User-friendliness: 7.5 · Requirements: 7.1 · Support: 6.2 · Setup: 8.0 |
| monday CRM | Modern design, visual boards, popular with agencies. Optional EU hosting. | 4.4 (20 ratings) | User-friendliness: 9.0 · Requirements: 8.7 · Support: 7.5 · Setup: 8.7 |
| Teamleader Focus | EU-hosted, strong in project management, GDPR-compliant. | 3.8 (13 ratings) | User-friendliness: 8.9 · Requirements: 8.4 · Support: 8.3 · Setup: 8.4 |
| SuperOffice | Focus on data protection & compliance, ideal for B2B and mid-sized companies. | 4.4 (60 ratings) | User-friendliness: 8.6 · Requirements: 8.7 · Support: 8.5 · Setup: 8.5 |
| CentralStationCRM | Minimalistic, extremely data protection-focused, perfect for small teams. | 4.7 (113 ratings) | User-friendliness: 9.6 · Requirements: 9.1 · Support: 9.5 · Setup: 9.5 |
| Odoo | Modular ERP/CRM solution with many features – more complex to set up. | 4.0 (9 ratings) | User-friendliness: 7.9 · Requirements: 8.9 · Support: 7.6 · Setup: 6.6 |
| Bitrix24 | Very comprehensive all-in-one system with chatbots & automations. | 3.9 (67 ratings) | User-friendliness: 7.7 · Requirements: 8.3 · Support: 7.5 · Setup: 7.1 |
| Copper | CRM for the Google ecosystem, ideal for start-ups & agencies. | 4.0 (15 ratings) | User-friendliness: 8.2 · Requirements: 8.2 · Support: 7.6 · Setup: 8.6 |
Strengths, limitations & ideal profiles of the top Zoho alternatives
Now that you have an overview of the best Zoho alternatives, it is worth taking a closer look at their individual strengths, possible limitations and typical use cases. Not every CRM suits every company: while some systems score with maximum automation and AI, others convince with clear user guidance, data protection compliance or specialisation in certain industries.
In this section you will find a detailed assessment of the most important solutions – from AI-based e-commerce tools to classic EU CRMs focusing on compliance and project management.
Chatarmin: The modern AI alternative with GDPR and WhatsApp integration
Strengths: Chatarmin is one of the most advanced alternatives for companies that want to automate their customer communication while keeping it legally secure. With its AI-first architecture, native WhatsApp, email and shop integration as well as full EU hosting, it offers a powerful solution specifically for e-commerce. Particularly noteworthy is the intuitive user interface, which enables teams to become productive immediately without complex setup or external IT support.
Limitations: Chatarmin is strongly specialised in e-commerce and customer service automation. Companies looking for an extremely broad app ecosystem or deep accounting features will reach the limits here.
Ideal profile: Ideal for e-commerce brands, agencies and growth-oriented companies that value data protection, automation and seamless messaging-based communication.
HubSpot: All-in-one platform for marketing, sales & service
Strengths: HubSpot is considered one of the best-known CRM systems worldwide and scores with a comprehensive suite of marketing, sales and service modules. The platform is particularly strong in lead generation, email automation and central data management across all channels. The user interface is clear, and the range of functions is impressive. Ideal for teams that want to connect multiple departments via a central system.
Limitations: A common point of criticism is rising costs, especially when companies need additional automation or reporting features. Full GDPR compliance and EU data hosting are also usually only available in higher tiers.
Ideal profile: Particularly suitable for larger marketing teams, agencies or companies with an international focus that are looking for a comprehensive platform and are willing to invest in premium features.
monday sales CRM: Visual, customisable, team-centric
Strengths: monday sales CRM is best known for its visual, intuitive interface. It combines project management, task control and CRM in a flexible modular system. This makes it ideal for teams that work with visual workflows and want to design processes individually. Integration with common tools such as Gmail, Slack or Shopify is seamless, allowing processes to be quickly automated.
Limitations: For data-intensive companies or those with strict GDPR requirements, monday sales CRM is only partially suitable, as EU hosting and data protection options sometimes have to be activated separately. Prices also increase significantly as team size grows.
Ideal profile: Perfect for agencies, creative teams and project-oriented companies that value flexibility, design and team collaboration.
Teamleader & SuperOffice: Focus on EU / GDPR compliance
Strengths: Both solutions are aimed at companies that prioritise data protection, legal certainty and efficiency equally. Teamleader and SuperOffice are hosted in the EU, are fully GDPR-compliant and impress with a clear structure, simple usability and strong project management features. They are particularly popular among mid-sized companies because they combine practical tools for customer care, quotes and invoicing.
Limitations: These systems are less geared towards marketing automation or multichannel communication. APIs and integrations are available, but somewhat more limited compared to larger platforms.
Ideal profile: Optimal for B2B companies, mid-sized businesses and service providers focusing on data security, clarity and compliance.
Salesforce: Enterprise depth & market-leading automation
Strengths: Salesforce is probably the most comprehensive CRM solution on the market and stands for unlimited scalability, AI-supported analytics and deep automation across all business areas. With integrated predictive analytics, workflow engines and countless extensions, it offers everything large enterprises need for data-driven decisions.
Limitations: Price and complex setup make Salesforce less attractive for smaller teams. In addition, the system is strongly US-centred, which makes linguistic and legal adaptations more difficult.
Ideal profile: Ideal for enterprise companies, corporations and global brands looking for a highly customisable, AI-based CRM.
CentralStationCRM: Minimalistic & strong on data protection
Strengths: CentralStationCRM impresses with its radical simplicity and consistent focus on data protection. All data is hosted in Germany, the interface is clear, functional and quickly understandable – perfect for teams that want to get started without training.
Limitations: The platform deliberately does without complex automation and external integrations. It is therefore less suitable for data-driven sales processes or marketing automation.
Ideal profile: An excellent choice for small, data protection-conscious companies, consultancies or agencies that prefer a lean, secure CRM.
Pipedrive, Freshsales, Bitrix24, Odoo, Copper
Strengths: These solutions score with low entry prices, modular functions and a strong focus on sales. Pipedrive, for example, offers excellent deal tracking; Freshsales provides intelligent lead scoring mechanisms; Bitrix24 offers a large feature set including chatbots; and Odoo offers an open architecture including shop integration. Copper is ideal for companies working heavily within the Google Workspace ecosystem.
Limitations: Data protection and EU hosting are often only optionally available or have to be ensured via third-party providers. The range of functions and support quality also vary significantly.
Ideal profile: Particularly suitable for start-ups, sales teams, online shops and project-based companies looking for a cost-effective, flexibly scalable CRM.
How to switch from Zoho simply and safely
A CRM switch is a strategic step and the ideal opportunity to streamline processes, clean up data and set up automations from scratch. To ensure your transition runs smoothly, a clear roadmap is worthwhile. The following phases help you move safely from Zoho to your new solution step by step.
- Analyse current state & clarify requirements: Which functions do you use, which integrations and data protection requirements exist?
- Use trial phases: Test free trials – focus on setup, UI, support and automation.
- Clean and export data: Remove duplicates and legacy data, prepare export.
- Carry out data migration: Import via CSV/vCard, often with provider support.
- Onboard & train teams: Use training sessions, tutorials and live chats.
- Measure initial success: Optimise automation, data protection and customer service.
Conclusion: How to find the right Zoho alternative for e-commerce and companies
The best Zoho alternative is not the one with the most features, but the one that fits your processes, values and growth goals. A CRM system should relieve your team, manage data securely and strengthen customer relationships – not create extra work.
If you are an e-commerce company or agency that values data protection, automation and real proximity to customers, it is worth taking a closer look at Chatarmin:
The platform combines AI-supported communication, GDPR-compliant hosting in the EU and seamless integration of WhatsApp, email and shop systems. This currently makes it one of the most modern and practical alternatives to Zoho for the DACH market.
HubSpot and monday sales CRM score as versatile all-in-one solutions for marketing, sales and teamwork – ideal if you want to centrally control multiple parts of your business.
Teamleader, SuperOffice and CentralStationCRM are strong candidates for companies that prioritise EU hosting, clear structures and simple user guidance. For complex organisations with a global focus, Salesforce remains the first choice. It is powerful, scalable, but demanding in setup and price.
Regardless of your company size, the following applies:
A CRM is not a rigid tool, but a living part of your customer journey. Choose a solution that grows with you, strengthens your communication and supports you in the long term – technically, organisationally and on a human level.
FAQ: The most important questions about Zoho alternatives
Before you decide on a new CRM, the same questions usually come up:
Which platform is really GDPR-compliant? Which is the easiest to set up – and when is it worth switching from Zoho at all?
Here you will find concise answers to the most important points so you can make the right decision for your company.
Which is the best GDPR-compliant Zoho alternative?
Chatarmin impresses with EU hosting, GDPR compliance and direct integration of WhatsApp, email and shop systems, specifically for e-commerce companies. CentralStationCRM and SuperOffice also offer high data protection standards and are fully hosted in the EU.
Which solution has the easiest setup?
For anyone who wants to get started quickly: CentralStationCRM and Copper can be up and running in just a few hours. Chatarmin also scores with immediately usable communication, an intuitive interface and straightforward integration with existing systems.
Which providers score with strong AI / automation features?
If you are looking for smart processes, Chatarmin (AI-first), Salesforce (enterprise automation), HubSpot (workflows) and monday (smartflows) offer the best options. They automate routine tasks, lead nurturing and campaign management so you can focus more on your core business.
How does migration from Zoho to an alternative work?
Very easily: data can be transferred via CSV or vCard export. Many providers, including Chatarmin and HubSpot, support you with migration tools or personal support.
When is it worth switching CRM from Zoho?
As soon as you notice that complexity, limited data protection or missing automation are slowing your growth, the right time has come. A specialised alternative provides more clarity, flexibility and security – and often pays off after just a few weeks.
Test several systems, involve your team and turn your CRM into a real growth engine!
Try it now: Modern CRM alternative with a focus on GDPR & WhatsApp integration: If you want to experience what efficient customer messaging, WhatsApp Business automation and a truly GDPR-compliant CRM feel like in practice, try Chatarmin with no obligation. The platform combines AI-supported communication, a secure EU cloud and seamless shop integrations – ideal for teams that want to work clearly, quickly and with a future-proof setup.
Start a free trial and find out how simple a CRM can be when it truly fits your processes.








