According to customer statements, Klaviyo (as of October 2025) is still far from being WhatsApp-ready — and is also significantly more expensive for comparable use cases.
In the dynamic e-commerce environment, this raises a decisive question for brands and agencies: Chatarmin or Klaviyo? Which platform truly delivers when it comes to conversion, customer retention, and automation in 2025?
This article provides a clear, practical analysis of the differences, advantages, and integrations between both providers — with a focus on AI, WhatsApp, and multi-channel capabilities.
You’ll learn why more and more e-commerce brands are choosing Chatarmin instead of switching to Klaviyo — and how the right platform can take your CRM and marketing setup to the next level.
Chatarmin vs Klaviyo: Overview and Market Position in E-Commerce
Whether for DTC brands, international e-commerce stores, or agencies — the Chatarmin vs Klaviyo comparison is at the center of every tool evaluation.
While Klaviyo has been setting standards from the US since 2012 in email marketing, retention, and CRM automation, Chatarmin delivers a consistent conversational-first approach: WhatsApp automation, AI-powered flows, and native Shopify integration with a focus on DACH, the EU, and GDPR compliance.
Important: Klaviyo’s WhatsApp feature is currently in private beta. It currently offers no double opt-in, no Gorgias integration, no AI channel affinity, and no German-speaking support — making it unsuitable for productive e-commerce communication in the DACH market.
Chatarmin, on the other hand, has been live since 2022, serves over 320 active clients, and has more than 25 local employees in the German-speaking region — from onboarding to customer success management.
Tabular Comparison: Chatarmin vs Klaviyo
| Feature | Chatarmin | Klaviyo |
|---|---|---|
| Main Focus | WhatsApp Marketing, AI Chatbots, Multi-Channel, Conversational Commerce | Email Marketing, CRM, Segmentation, International Integrations |
| Automation | Flow Builder, AI Chatbots, Real-Time Broadcasts, Post-Purchase & Retention Flows | Email Flows, Segmentation, Classic Follow-Ups via Email & SMS |
| Channels | WhatsApp, Email, SMS, Instagram, Facebook, Phone – all in one interface | Email, SMS, Social, Web Push |
| Integrations | Native Shopify, WhatsApp Business API, Instagram, Facebook, Social & CRM | Shopify, extensive apps, Klaviyo API, Loyalty & CRM Tools |
| GDPR & Data Protection | EU Hosting, full GDPR compliance, compliance offices for DACH & EU | US Hosting, possible EU data protection limitations |
| Target Audience | DACH/EU brands, AI-first, support, sales, DTC with customer focus | Global, strong in the US market, primarily email-focused |
| Pricing | Based on users, active WhatsApp contacts, add-ons for other channels | Based on send volume, list size, extra integrations separately |
| DACH Support | Yes, 25+ local employees | No local employees |
Features & Automation in the Chatarmin vs Klaviyo Comparison
Chatarmin
- WhatsApp marketing at its core: automated campaigns (e.g. cart abandonment, post-purchase, reactivation) run GDPR-compliant and in real time via WhatsApp and other channels.
- AI Flow Builder: visually and AI-driven flow creation for dialogue, support interactions, and marketing messages – with individual trigger logic (e.g. cart abandonment, inactivity, UGC campaigns).
- Multi-channel dashboard: orchestrate all customer dialogues, marketing initiatives, and support cases centrally. No data silos – only optimized customer journeys.
- Live chat & broadcast function: personalized newsletters and mass messages via WhatsApp, with 80%+ open rates and direct interaction.
- Native Shopify integration: instantly sync shop and customer data for messaging, segmentation, and automation.
Klaviyo
- Email marketing: strong automation functions for retention marketing, individual email flows, follow-ups, and win-back campaigns.
- Segmentation & CRM: fine-grained user segmentation, audience management based on email behavior, and cross-channel lists.
- International use: broad shop system integrations, strong focus on the global e-commerce market.
- Analytics & reporting: detailed performance metrics for email campaigns, conversion-based reporting at all levels.
Automation & Campaign Practice: Real Use Cases for E-Commerce
- Cart Abandonment (Chatarmin): via real-time trigger, the AI chatbot contacts abandoned shoppers on WhatsApp with a personalized message – more direct, faster, and more effective than email follow-ups.
- Post-Purchase Automation: WhatsApp broadcasts collect feedback or UGC, request reviews, and automatically increase retention & social proof. Klaviyo scores with sequential email and SMS flows.
- Reactivation of Inactive Customers: combined WhatsApp-email strategy for customers without purchase for 60+ days – conversion rates rise sustainably.
- UGC Campaigns: after each purchase, Chatarmin sends a WhatsApp message with an automated image upload link for user-generated content.
Data Management & Integrations: Where Both Tools Excel in E-Commerce
- Klaviyo Integration: Shopify, CRM & loyalty systems, payment providers, and numerous apps – everything for global email and SMS communication. Segmentation mostly relies on email data.
- Chatarmin Integration: native Shopify, WhatsApp Business (API & App), Instagram, Facebook, social channels, and CRM – fully synchronized, multilingual, and segmentable.
- Data Ownership & Protection: full GDPR compliance and EU hosting make Chatarmin the legally safe choice for DACH and EU brands. Klaviyo operates from the US – a relevant factor for many companies.
Pricing & Implementation Step by Step
- Klaviyo Pricing: based on list/contact size and send volume. Additional functions (e.g. SMS, integrations) cost extra.
- Chatarmin Pricing: based on user count and active WhatsApp contacts. Email, social, and other modules can be added flexibly.
Implementation: Getting Started with Chatarmin or Klaviyo
- Define requirements and channels: WhatsApp, email, social – decide which channels are your marketing priority.
- Tool selection & setup: Chatarmin: direct installation via Shopify App Store, WhatsApp Business API setup, activate AI Flow Builder.
Klaviyo: app installation, data sync with store, domain setup, start segmentation. - Import customer data: import and segment existing email lists or WhatsApp contacts.
- Configure flows & automation: set up cart abandonment, post-purchase, reactivation, and UGC campaigns as needed.
- Test phase & reporting: send out initial campaigns, monitor performance with real-time dashboards, and optimize.
Trends: AI, WhatsApp Marketing & Multi-Channel Communication
In 2025, AI-first marketing dominates the competitive landscape.
With AI-driven chatbots across WhatsApp, email, and social media, marketing messages and automations become not only dynamic but hyper-personalized.
Brands like Sheko and Rosental have achieved greater success with Chatarmin as their WhatsApp marketing tool: automated conversational flows handle product recommendations, support, and UGC campaigns — driving measurable gains in conversion rates and retention.
Frequently Asked Questions: Chatarmin vs Klaviyo
What is the main difference between Chatarmin and Klaviyo for e-commerce brands?
Chatarmin focuses entirely on WhatsApp marketing, multi-channel dialogues, and GDPR-compliant automation for the DACH/EU market. Klaviyo remains the go-to email marketing platform for international retention flows and segmentation.
How do AI chatbots work in practice?
Chatarmin’s AI chatbots conduct automated WhatsApp conversations: personalized onboarding, support, feedback requests, and marketing campaigns become individual and scalable.
Can both tools integrate with CRM systems?
Yes — both Chatarmin and Klaviyo integrate with CRM and e-commerce platforms. Chatarmin places special emphasis on connecting messenger and shop data for personalized customer journeys.
Why is WhatsApp marketing a conversion booster?
With 80%+ open rates, personalized communication, and instant responses, WhatsApp — when powered by Chatarmin — becomes the strongest channel for retention marketing and revenue growth.
Who is Chatarmin best suited for?
Brands and companies in the DACH/EU region that value GDPR compliance, fast automation, AI-driven communication, and real conversational customer experiences.
Conclusion: Klaviyo Alternative or WhatsApp Marketing Tool?
The race between Chatarmin and Klaviyo depends on your strategic focus.
If you rely on international email capabilities and classic retention flows, Klaviyo remains a proven marketing tool.
But if you’re focused on modern WhatsApp marketing, AI-first automation, messenger communication, and secure data handling, Chatarmin is the clear Klaviyo alternative for 2025.
Recommendation: Don’t just compare feature lists — book a demo, test conversational commerce, and leverage the synergy of WhatsApp, email, and social channels for your e-commerce success.
Reach your customers where they’re truly active!
Ready for AI-first marketing automation?
Try Chatarmin today and boost retention, revenue, and customer engagement with the best WhatsApp marketing software for e-commerce in 2025!
