How ARCTA Achieved a 39.7x ROI with a WhatsApp Giveaway

Challenge

ARCTA, an outdoor and lifestyle brand, was looking for a way to turn its social media reach not just into engagement but into measurable sales. Giveaways had long been a proven tool for generating attention – but until now, there had been no direct link between participation and purchase.

The key question: How can we turn social media leads into paying customers?

Solution

With Chatarmin, ARCTA implemented an innovative setup:

• . Social media giveaway – participants could enter the contest via Instagram and Facebook.
• . Lead collection via WhatsApp – entries were submitted through WhatsApp, enabling the brand to immediately capture valid contacts.
• . Smart follow-up offer – when the winners were announced, all non-winners received a €50 voucher as a consolation prize directly via WhatsApp.

This created a seamless customer journey: from social media engagement, to WhatsApp opt-in, and finally to purchase.

Results

The campaign exceeded expectations:

• WhatsApp revenue: €8,347.00
• WhatsApp costs: €210.15
• Return on WhatsApp Spend (ROWS): 39.7x
• Recipients: 1,849
• Open rate: 88.2%
• Revenue per recipient (RPR): €4.51

Conclusion

The ARCTA case demonstrates how giveaways combined with WhatsApp can deliver not just reach but also direct revenue.

With an open rate of over 88% and a 39.7x ROI, ARCTA turned a simple giveaway into a highly effective sales channel – while simultaneously building a valuable WhatsApp contact list for future campaigns.