Challenge
ARCTA, an outdoor and lifestyle brand, was looking for a way to turn its social media reach not just into engagement but into measurable sales. Giveaways had long been a proven tool for generating attention – but until now, there had been no direct link between participation and purchase.
The key question: How can we turn social media leads into paying customers?
Solution
With Chatarmin, ARCTA implemented an innovative setup:
- . Social media giveaway – participants could enter the contest via Instagram and Facebook.
- . Lead collection via WhatsApp – entries were submitted through WhatsApp, enabling the brand to immediately capture valid contacts.
- . Smart follow-up offer – when the winners were announced, all non-winners received a €50 voucher as a consolation prize directly via WhatsApp. This created a seamless customer journey: from social media engagement, to WhatsApp opt-in, and finally to purchase.
