Challenge
snushero GmbH is a fast-growing player in e-commerce. The company wanted to complement its existing marketing channels with a direct and high-performing one in order to monetize new customers faster and activate existing customers more efficiently.
Email campaigns and traditional paid ads delivered traffic and sales, but costs kept rising and conversion rates fell short of expectations. The team was looking for a channel that was both scalable and highly profitable.
Solution
With Chatarmin, snushero implemented a scalable WhatsApp marketing stack.
The strategy was built on three core components:
- Welcome & checkout flows – new contacts were welcomed immediately and converted into purchases via smart triggers.
- Broadcast campaigns – targeted, thematic promotions and offers were regularly sent to segments.
- Data-driven optimization – continuous evaluation of revenue per recipient and conversion rates to refine content and allocate budgets precisely.
The entire setup was seamlessly integrated with the existing shop systems.
Results
Within just 5 months, snushero achieved outstanding results:
- WhatsApp revenue: €452,034.32
- WhatsApp costs: €1,539.84
- Return on WhatsApp Spend (ROWS): 246.7x
- WhatsApp contacts: 5,704
- Revenue per recipient: €79.20
This made WhatsApp the most profitable marketing channel in the entire mix.
Conclusion
The snushero GmbH case shows that WhatsApp marketing is not just an additional channel but can become a clear growth driver.
With a smart combination of automated flows and targeted broadcasts, snushero generated over €450,000 in additional revenue in only 5 months – achieving a 246.7x return on spend.