Challenge
snushero GmbH is a fast-growing player in e-commerce. The company wanted to complement its existing marketing channels with a direct and high-performing one in order to monetize new customers faster and activate existing customers more efficiently.
Email campaigns and traditional paid ads delivered traffic and sales, but costs kept rising and conversion rates fell short of expectations. The team was looking for a channel that was both scalable and highly profitable.
Solution
With Chatarmin, snushero implemented a scalable WhatsApp marketing stack.
The strategy was built on three core components:
- . Welcome & checkout flows – new contacts were welcomed immediately and converted into purchases via smart triggers.
- . Broadcast campaigns – targeted, thematic promotions and offers were regularly sent to segments.
- . Data-driven optimization – continuous evaluation of revenue per recipient and conversion rates to refine content and allocate budgets precisely. The entire setup was seamlessly integrated with the existing shop systems.
Results
Within just 5 months, snushero achieved outstanding results:
