Verloop.io Pricing: What Does the Support Platform Really Cost?

You want to know what Verloop.io costs? Fair question. Bad news: There's no pricing page on their website anymore. The old pricing page at dev.verloop.io/pricing.html? Returns a 404 error. Instead: "Book a Demo." Classic move.

I'm Johannes, founder of Chatarmin, and I have no problem talking about my competitors' pricing. Because here's my take: If you hide your prices, you're either hiding something else too – or you don't trust your own product enough. So I sat down and pulled together the Verloop.io pricing data you'd otherwise only get after a sales call.

The short version: Verloop.io offers three main tiers: A free Starter plan (max 500 chats), the Business plan at roughly $49/month with unlimited agents, and the Enterprise plan starting at $699/month. On top of that, you'll pay variable costs for Meta's WhatsApp Business API.

Key Takeaways

• Starter Plan: $0/month – 500 chats, Verloop branding visible, no white labeling
• Business Plan: $49/month – unlimited agents, Zapier integration, design customization
• Enterprise Plan: from $699/month – dedicated Success Manager, white labeling, custom reports
• WhatsApp costs: additional ~$0.1131 per marketing message in Germany (Meta fees)
• Implementation: approximately 2 months average time to go live
• Prices not public: Verloop removed their pricing page – data sourced from SoftwareSuggest and GetApp (as of 2024/2026)

Verloop.io Pricing at a Glance

These prices don't come from Verloop themselves. They're sourced from third-party platforms like SoftwareSuggest (last updated December 2024) and GetApp. Verloop took their own pricing page offline – a trend you unfortunately see more and more in enterprise SaaS.

Note: The Business plan costs roughly $69/month on monthly billing. The $49 price applies to annual billing. Meta's WhatsApp message fees apply on top of all plans.

What Do You Actually Get for Your Money?

Starter: The Zero-Dollar Entry Point

The free plan sounds tempting – and for initial testing, it works. 500 chats per month, a web widget, Facebook Messenger integration, a basic FAQ bot. Plus visitor stats and sentiment analysis.

The catch: Verloop's branding is plastered on your chat widget. For an e-commerce store that wants to look professional, that's a problem. And 500 chats? With decent traffic, you'll burn through those in two weeks.

Where the Starter plan makes sense: As a test run to get familiar with the platform. Not as a permanent solution.

Business: $49 and Unlimited Agents – Verloop's Real Advantage

$49 per month (annual billing). You get everything from the Starter plan plus one feature that deserves credit: unlimited agent seats.

Why does this matter? Look at the competition:

• Zendesk charges per agent per month – between $19 (Support Team) and $115+ (Support Professional). With a 10-person support team, you're quickly paying $690 to $1,150 per month just for licenses.
• Intercom uses resolution-based pricing, where you pay per resolved inquiry. At high volume, that gets expensive fast.
• Freshchat also charges per agent.

Verloop says: $49, no matter how many people are on the platform. For a growing e-commerce team, that's a genuine argument.

But: No customized reports. No dedicated Customer Success Manager. And generative AI features like the "CoPilot for Agents"? Not in this tier.

Enterprise: Things Get Serious at $699

The Enterprise plan starts at $699 per month. For that you get a dedicated Customer Success Manager, onboarding support, custom reports, and advanced data export. The Verloop branding disappears (white labeling).

$699 is no bargain – especially for SMBs just getting started with customer service automation. For context: At that budget, many providers already offer a fully equipped WhatsApp marketing and support solution including personal onboarding.

When the Enterprise plan can make sense: If you have an international support team working in 80+ languages, and Voice AI is a must-have. Verloop has a genuine strength here that few competitors match.

Verloop.io Pricing: The Hidden Costs That Don't Come Up in Sales Calls

WhatsApp Business API Fees

Verloop.io is an official WhatsApp Business Solution Provider (BSP). You can connect WhatsApp directly through Verloop. Sounds convenient – until the invoice arrives.

Since July 2025, Meta's new per-message pricing model is in effect. Instead of paying per 24-hour conversation, you now pay per delivered template message. Costs depend on three factors: message category, recipient country, and your monthly volume.

What this means in practice:

• Service messages (customer writes first, you reply within 24h): free since November 2024
• Utility messages (order confirmations, shipping updates): ~$0.0456/message – but free when sent within the 24h service window (since July 2025)
• Marketing messages (campaigns, offers): ~$0.0250–$0.1131/message depending on country
• Authentication messages (OTPs, logins): ~$0.0456/message

Quick calculation: You send 10,000 marketing messages per month to customers in Germany. That's roughly ~$1,131 in Meta fees alone – on top of your Verloop subscription. At 50,000 messages: ~$5,655.

Whether Verloop adds its own margin on top of Meta's fees isn't publicly documented. Ask directly in your sales conversation.

Implementation Time: The Silent Cost Driver

Setting up Verloop takes an average of about 2 months according to user reports. During that time, your team is tied up with setup, bot training, and integration into existing systems. Users on Capterra confirm: Customization to specific requirements is time-consuming and requires coordination with the Verloop team. This Total Cost of Ownership (TCO) doesn't show up on any price list, but it hits your budget nonetheless.

Generative AI Features: Not Included

Features like "CoPilot for Agents" (real-time AI assistance) and "Sparks Auto QA" (LLM-powered automated quality assurance) are Verloop's flagship offerings. But these features are either locked behind higher tiers or cost extra. In the Starter and Business plans, you won't find them.

Verloop.io: What Do Real Users Say?

Before you commit to a four-figure annual investment, it's worth checking the review platforms. Verloop.io earned over 50 badges in G2's Spring 2025 Report – that's impressive. But the reviews also reveal clear weaknesses.

What users highlight positively:

• ✅ User-friendly interface – low learning curve for getting started (Capterra, G2)
• ✅ Strong bot automation – FAQ bots can be set up without code (Capterra)
• ✅ Good customer support – the Verloop team responds quickly, especially during onboarding (Capterra)
• ✅ Hybrid chat – the bot knows when to hand off to a human agent

What users criticize:

• ❌ No native mobile app – multiple reviews on G2, Capterra, and SaaSworthy note that agents can't properly work from their smartphones. For e-commerce founders who manage their business on the go, this is a real issue.
• ❌ Analytics not deep enough – Capterra users want more detailed reporting, especially on the Business plan
• ❌ Performance inconsistencies – occasional reports of lag and delays at high chat volume (SaaSworthy)
• ❌ Notification issues – users report that notifications don't arrive reliably (SaaSworthy)

Verloop.io Costs: Who Is It Worth It For?

Verloop is a good fit if you:

• ✅ Have an international support team that needs to work in many languages (80+)
• ✅ Need Voice AI for phone-based support – Verloop is strong here
• ✅ Need unlimited agent seats and have a large team
• ✅ Already have high chat volume and can economically justify the Enterprise plan

Verloop is less suitable if you:

• ❌ Are an SMB focused on the DACH region and want WhatsApp as your primary marketing and support channel
• ❌ Need a mobile app for your support agents – a known weakness according to user reviews on G2 and Capterra
• ❌ Expect deep analytics and reporting out-of-the-box (Enterprise only)
• ❌ Want to go live quickly without a 2-month implementation period

Verloop advertises an average ROI after 13 months. That sounds realistic, but only if you have the volume to justify the Enterprise plan. For a mid-sized e-commerce business with a clear regional focus, there are leaner paths.

Verloop.io vs. Chatarmin: When Which Solution Fits

Verloop is a solid platform if you want to orchestrate a large, international support team. No question.

But if you're an e-commerce business in the DACH region and you want to use WhatsApp as your strongest channel for marketing and support – without months of setup, without hidden enterprise barriers – you should take a look at Chatarmin.

We're not a support monolith. We're the tool that lets you run WhatsApp campaigns tomorrow while handling your customer service on WhatsApp at the same time. Personal. Flexible. Without having to approve $699 per month first.

Try Chatarmin for free now – or just give us a call. We don't hide behind demo forms.

FAQ: Frequently Asked Questions About Verloop.io Pricing

Is Verloop.io free?

Yes, there's a permanent Starter plan at $0, but it's limited to 500 chats per month and includes Verloop branding. For professional e-commerce use, that's typically not enough.

How much does the Verloop Enterprise plan cost?

According to third-party data (SoftwareSuggest, GetApp), the Enterprise plan starts at roughly $699 per month and includes a dedicated Success Manager plus white labeling.

Are WhatsApp fees included in Verloop's pricing?

No. Meta's WhatsApp Business API costs for marketing, utility, and authentication messages are charged separately on top of the platform fee. A marketing message in Germany costs approximately $0.1131.

Does Verloop offer a mobile app for agents?

User reviews on G2 and Capterra repeatedly flag the lack of a fully functional mobile app, making on-the-go support significantly harder.

What is Verloop's biggest pricing advantage over Zendesk?

The Business plan offers unlimited agent seats at a fixed $49/month. Zendesk charges per agent ($19–$115/month), which adds up quickly with larger teams.

Are there hidden costs with Verloop?

Beyond WhatsApp fees, costs can arise from implementation (~2 months of effort), special integrations, and add-ons like generative AI features (CoPilot, Sparks).

What is the contract length for Verloop?

Verloop offers monthly and annual billing options. Annual billing on the Business plan costs roughly $49/month compared to $69 on monthly billing.

Is Verloop worth it for small e-commerce shops?

The free Starter plan works for initial testing. But once you need professional WhatsApp marketing without Verloop branding, the entry barrier jumps to $699/month at the Enterprise level – too steep for many SMBs.

Is Verloop an official WhatsApp Business Partner?

Yes, Verloop.io is an official WhatsApp Business Solution Provider (BSP), offering a direct API connection for WhatsApp-based communication.

What is a good Verloop alternative for the European market?

Chatarmin is a strong Verloop alternative focused on WhatsApp marketing and support, GDPR compliance, and personal onboarding – without an enterprise price tag.

All prices in USD, as of February 2026. Verloop.io does not display official pricing on its own website. The figures cited are based on third-party sources (SoftwareSuggest, GetApp, last updated 2024) and may vary. WhatsApp message costs per Meta's pricing model effective July 2025. We recommend requesting current pricing directly from Verloop.io.