Klaviyo is the email marketing tool of choice for most Shopify shops. 48 percent of all armincx customers use Klaviyo in parallel. The armincx integration connects both systems bidirectionally: Klaviyo data flows into support, support data flows back to Klaviyo.
The difference from a pure Shopify integration: Shopify provides order data and enables AI actions (cancellations, refunds, address changes). Klaviyo provides marketing context. Together, you get a complete customer picture in every support ticket.
Your agent sees at a glance: Is the customer a VIP with high lifetime value? Did they open the last newsletter? Which segment are they in? Which products do they buy regularly? This information makes the difference between a generic response and a personalized support experience.
armincx shows Klaviyo data directly in the ticket, without your agent opening a second tab. Specifically, your team sees:
- Segments: VIP customers, new customers, cart abandoners, repeat buyers. Your agent knows immediately who they're talking to.
- Campaign engagement: Did the customer open the last newsletter? Which link did they click? Did they respond to a discount offer? This gives context for the support decision.
- Properties: Lifetime value, purchase frequency, preferred product categories, average order value. The key metrics at a glance.
- List membership: Which Klaviyo lists is the customer on? WhatsApp subscriber only? Email too? Both?
For teams that currently work without CRM data in support, this is a fundamental difference. Instead of treating every customer the same, your team can respond with personalization. A VIP customer with 2,000 EUR lifetime value gets a different solution than a first-time buyer with a 30 EUR order.
The integration is bidirectional. armincx writes support data as Klaviyo properties back to the customer profile. Negative feedback, bad CSAT scores, open complaints. This data flows automatically.
The effect in Klaviyo: You build a segment "Unhappy Customers" and exclude it from promotions. No discount newsletter to a customer who's in the middle of a complaint. No flash sale push to someone waiting for a refund.
In our conversations, customers describe this as one of the biggest problems without this integration: marketing and support work in separate worlds. The marketing team sends cheerful campaigns to customers who are currently frustrated in support. "That only makes the situation worse", one customer from our calls explains.
armincx solves this automatically. Support sentiment → Klaviyo property → marketing exclusion. Without manual work.