How T1TAN pushed its AI customer service further with armincx after hitting 40% automation

Written by: Johannes Mansbart CEO & Co-Founder, chatarmin.com

40%

Automation rate before the switch

~2 hrs

First response time

>50%

Goal after the switch

500+ brands whose customers hear back, even on Sundays.

Holy logo
Marc O'Polo logo
Vossen logo
Metro logo
Ahead logo
Biogena logo
Bauhaus logo
waterdrop logo

The T1TAN Story

T1TAN was founded in 2010 in Herbolzheim, Germany. The brand makes goalkeeper gloves and other goalkeeping gear and sells them through its own online store. Its customers range from amateur keepers all the way to pros.

We've worked with T1TAN for two years now, and for the past year that has included customer service on armincx. T1TAN gets a lot right in support. The team replies within about 2 hours on average, and several AI agents were automating around 40% of support work. Most messages are about returns, product complaints and shipping status, plus a steady stream of invoice requests.

T1TAN wanted automation to go deeper. So we sat down together, took a close look at the setup and rebuilt it. Today, a First Level AI agent picks up every request, backed by subagents for each topic. The team keeps refining the setup as they go.

"I just feel a lot more efficient. The agents really take a lot off our plate, and I can put that time into other things."

Dennis Fietzeck
Head of Customer Success, T1TAN

What changed with the switch

From several topic agents to one First Level AI agent that takes every request and brings in the right subagents.

before the switch

after the switch

One agent per topic

T1TAN had several AI agents running side by side, each with its own topic and its own trigger. For the classic support topics, that worked well.

Mixed requests landed with the team

Only one agent ever owns a conversation. When a customer wrote about two things, one agent handled its own topic and the team picked up the rest.

Waiting over the weekend

Anything the agents didn't cover sat there until the team was back. On weekends, that meant customers sometimes had to wait for a reply.

Around 40% automation

A solid number, and the foundation for the next step.

How T1TAN rebuilt its setup

To see where T1TAN could automate more, we sat down with the team and went through the existing setup. Together, several topic agents were automating 42% of requests. The biggest lever for more automation was a new structure.

Step 1: Sort the topics

Most T1TAN customers write about returns, product complaints and shipping status. On top of that come lots of invoice requests and messages outside classic support, like sponsorship inquiries. These topics form the backbone for the subagents in the new setup.

Step 2: One First Level AI agent as the entry point

Every request goes to the First Level AI agent first. It reads the message, works out what the customer actually needs and ignores side remarks or issues that are already resolved. It owns the entire conversation and writes the reply to the customer. When a case needs a decision from the team, it hands the ticket over with all the verified facts.

Step 3: Subagents bring the facts

Behind the First Level AI agent, subagents each handle one job. They pull data, check rules and report back what they found. The reply to the customer always comes from the First Level AI agent.

armincx AI agents overview with First Level agent and subagents

Here's an example. On a Saturday evening, a customer writes that their package hasn't arrived and they need the invoice. The First Level AI agent spots two requests and asks two subagents. One finds the order in Shopify and pulls the tracking from DHL. The other grabs the invoice from Billbee. The customer gets one reply with the delivery status and the invoice attached.

In the old setup, a topic agent would answer its part of that request. The rest waited for the team until Monday.

"The customer benefits most when they get everything they need in one reply, shortly after reaching out. On weekends especially, a fast response makes even more of a difference."

Dennis Fietzeck
Head of Customer Success, T1TAN

The strategy behind it

Four building blocks T1TAN uses to take automation deeper.

AI in auto-send mode

AI in auto-send mode

For repetitive requests with a clear answer, the First Level AI agent can be set to “Always run” after an initial test phase. It then sends its reply without approval. That way, customers get an instant answer to standard requests.

Direct system integration

Direct system integration

Shopify is T1TAN's store platform and connects directly to armincx. Billbee supplies the invoices, DHL the tracking. That way, the agents work with real order data on every request.

Draft replies for sensitive topics

Draft replies for sensitive topics

When a case needs a decision, the team stays in the loop. These actions are set to “Ask every time”. The agent prepares everything, and the team approves the reply with one click or adjusts it.

Continuous AI training

Continuous AI training

The T1TAN team reviews real tickets on an ongoing basis and fine-tunes the details. On top of that, our armincx team put together a playbook with recommendations. Every change can be tested before it goes live, and the run history shows for each ticket why the agent made the call it did.

A connected tech stack

armincx plugs into T1TAN's existing stack. Six integrations make up the setup.

The numbers

40–42%

Automation rate before the switch

With several topic agents, AI was handling 40 to 42% of T1TAN's support work. The new setup builds on that.

~2 hrs

First response time

The T1TAN team replies within about 2 hours on average. With broader automation, customers now get an instant answer more often on weekends too.

>50%

Goal after the switch

With the switch, T1TAN wants to get past 50%. The team keeps developing the setup to get there.

"We wanted to push our rate even higher and rebuild the setup. Fewer individual agents, and more of a First Level agent that covers everything."

Dennis Fietzeck
Head of Customer Success, T1TAN

Your support, on autopilot.

armincx takes care of the routine so your team can focus on what really matters.

Take the load off your team

AI handles the routine. Order status, tracking, returns, invoices, all fully automated. Your team has room for the cases that need judgment and empathy.

Instant replies. Around the clock.

When a reply runs fully automated, it goes out right after the request comes in. At night, on weekends, after a launch. The AI never sleeps, so your team finally can.

Continuous AI training

Your team gives feedback on individual replies, and rules and knowledge get sharper over time. Every change can be tested before it goes live. So the share the AI handles grows with every process you switch on.

From the first agent to a First Level AI agent

Five phases from individual topic agents to a setup that reaches further.

1

Phase 1

WhatsApp marketing

Working with Chatarmin on WhatsApp marketing.

2

Phase 2

Launch on armincx

The first AI agents for the most common support topics go live.

3

Phase 3

Several topic agents live

40 to 42% automation through individual topic agents.

Phase 4

Rebuild around a First Level agent

Setup check with our armincx team and the switch to a First Level agent with subagents.

Phase 5

Ongoing fine-tuning

Continuously refining the setup, with the goal of 50%+ automation.

Frequently asked questions

Everything you want to know about armincx at T1TAN.

With several topic agents, armincx handled 40 to 42% of T1TAN's support work. After switching to a First Level AI agent with subagents, T1TAN is aiming for more than 50%.

In armincx, a First Level AI agent is the single entry point for every customer request. It identifies what the customer actually needs, brings in specialized subagents and writes the reply. Each subagent handles one job, like looking up an order or pulling an invoice, and reports its findings back. Subagents never write to the customer directly.

T1TAN uses armincx for its most common support topics: returns, product complaints, shipping status and invoice requests. Requests outside classic support, such as sponsorship inquiries, also run through the First Level AI agent.

T1TAN has connected six systems to armincx: Shopify as its store platform, Billbee for orders and invoices, DHL for tracking, Amazon Seller Central, Klaviyo and Zendesk. The AI agents use this data to answer requests with real order information.

One lever is switching from several topic agents to a First Level AI agent with subagents. That's the step T1TAN took with armincx. With topic agents, T1TAN's automation rate sat at 40 to 42%. Since the switch, a First Level AI agent takes every request and brings in the right subagent for returns, product complaints, shipping status or invoices. With this setup, T1TAN is aiming for more than 50%.

Topic agents each have their own topic and their own trigger. Only one agent ever owns a conversation, so with mixed requests it only covers its own topic. In armincx, a First Level AI agent takes every request, works out what the customer actually needs and asks several subagents when needed. The subagents pull data and check rules. The reply to the customer always comes from the First Level AI agent.

Yes. In armincx, the First Level AI agent recognizes both requests and asks two subagents. At T1TAN, one finds the order in Shopify and pulls the tracking from DHL. The other grabs the invoice from Billbee. The customer gets a single reply with the delivery status and the invoice attached. This works because store, shipping and order management systems connect directly to armincx.

Yes, as long as the action is approved for it. In armincx, every action an AI agent takes has its own mode. When “Send reply” is set to “Always run”, the reply goes out without approval, including at night and on weekends. Sensitive cases can stay on “Ask every time”. The agent then prepares everything, and the team approves the reply. At T1TAN, this means customers more often get an instant answer to standard requests on weekends too.

Scale your support with armincx

Over 500 e-commerce brands use Chatarmin. With armincx, you automate your customer service and give your team the structure it needs.

Book a Demo