Chatarmin Studies
Aggregated first-party data from the Chatarmin platform — real numbers from real shops on WhatsApp, AI automation, and e-commerce support.
In the Black Friday month, a WhatsApp message brings in €1.72 in revenue.
How efficient WhatsApp campaigns are in November. Revenue per message, share of annual revenue and the comparison with the rest of the year, from the data of 382 brands.
382 brands · 6.47M messages in November · June 2025 – June 2026
Every 3rd support ticket is automated.
What AI really delivers in e-commerce customer service in 2026 – data from 131 shops and 2.9M resolved tickets.
131 shops · 2.9M tickets · June 2025 – June 2026 · Real production data
A cart abandonment contact drives €9.65 in revenue.
What automated WhatsApp flows really deliver in e-commerce. Data from 18.3M flow contacts and four flow types, June 2025 to June 2026.
18.3M flow contacts · June 2025 – June 2026
A WhatsApp message generates €0.74 to €1.72 in revenue, depending on the month.
How much WhatsApp marketing in e-commerce fluctuates over the year. Revenue per message for twelve months, the November peak, the December low and why flows smooth the curve. Data from 382 brands.
382 brands · June 2025 – June 2026
A good WhatsApp open rate is 72%.
What the open rate of WhatsApp campaigns really measures. Median, weighted average and the difference between a sent and a delivered basis, from the data of 382 brands.
382 brands · June 2025 – June 2026
Every WhatsApp message drives €1.03 in revenue.
What WhatsApp marketing really delivers in e-commerce – real platform data from 382 brands, 49.3M campaign messages and a full year.
382 brands · June 2025 – June 2026