How Trendt Vision drove €358,100 in WhatsApp revenue on Black Friday at a 258.6x ROI

Written by: Johannes Mansbart CEO & Co-Founder, chatarmin.com

€358,100

WhatsApp Revenue

258.6x

Return on WhatsApp Spend

17.9%

Conversion Rate

500+ Brands that actually get read.

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Why Chatarmin?

The Trendt Vision Story

Trendt Vision is a streetwear brand from Seevetal near Hamburg, founded in 2020 by Alexander Wendt and Do Quang Tu Tran. The brand stands for bold streetwear with limited drops and has built a community of over 275,000 Instagram followers in a short time. Black Friday is the highest-revenue day of the year for fashion brands. It's also the most expensive. Ad costs explode, inboxes overflow, and customer attention is split across hundreds of offers at once. Trendt Vision wanted to play Black Friday on a channel that cuts through instantly and converts right away. They chose WhatsApp with Chatarmin. The plan: early access for WhatsApp subscribers before the Black Friday sale opened to everyone else.

Customer Experience

How the campaign was built

Trendt Vision positioned WhatsApp as VIP access on Black Friday. WhatsApp subscribers got the sale before anyone else. The message was personal, direct, and built around clear scarcity.

Campaign TrendtVision

The campaign launched with a personalised message: "Hey Friedrich, You got early access for the Trendt Vision Black Friday Sale! Remember: Limited stock. No restock. Let's go!" Alongside a lifestyle image from the current collection and a green button: "ENTER SHOP".

Three elements made this message work. First, the personal first-name address. Second, clear scarcity: limited stock, no restock. Third, exclusive access ahead of everyone else. WhatsApp subscribers feel like part of an inner circle. That's exactly what drives conversion for a community brand like Trendt Vision.

The campaign ran on €1,385 in WhatsApp costs. The result: €358,100 in revenue.

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The Technical Setup

Direct integration with the tech stack

Trendt Vision runs Shopify as their shop system. Chatarmin connects directly and syncs customer data, segments, and order history automatically. Campaigns can be segmented and personalised based on Shopify data.

Direct integration with the tech stack

Automated Flows

Triggers, conditions, and logic. Set up once, runs on its own. Typical flows for streetwear brands like Trendt Vision: → Drop Reminder: automatic notification before new collection drops → Abandoned Cart: reminder after 1 to 3 hours with a direct link to checkout → Back in Stock: notification when sold-out pieces are available again

Automated Flows

The Results

All the Black Friday numbers with Chatarmin.

WhatsApp Revenue

WhatsApp Revenue

A single early-access campaign through Chatarmin. Exclusive access instead of a broad discount race. Six-figure revenue in one day, on one channel.

Return on WhatsApp Spend

Return on WhatsApp Spend

Every euro invested returned €258.60 in revenue. That's one of the highest ROWS values ever measured at Chatarmin.

Conversion Rate

Conversion Rate

Almost one in five recipients placed an order. Email campaigns in fashion average 1 to 3% conversion rate. WhatsApp delivered six to eighteen times that for Trendt Vision.

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The WhatsApp Strategy

Early Access for WhatsApp Subscribers

Early Access for WhatsApp Subscribers

WhatsApp subscribers got the Black Friday sale before everyone else. "You got early access for the Trendt Vision Black Friday Sale!" That creates urgency and rewards the community. Early access is the strongest reason for customers to sign up for the WhatsApp channel.

Personalised Messaging

Personalised Messaging

Every message started with the recipient's first name. "Hey Friedrich" instead of "Dear Customer." That separates the message from the hundred other Black Friday emails in the inbox and turns a campaign into a personal invitation.

Scarcity and Time Limits

Scarcity and Time Limits

"Limited stock. No restock. Let's go!" At Trendt Vision, drops are genuinely limited. That's the business model. WhatsApp carries that urgency better than any other channel, because the message gets read immediately. A 17.9% conversion rate confirms it.

Rich Media Brand Communication

Rich Media Brand Communication

The message included a lifestyle image from the current collection, three lines of text, and a button to the shop. Visually strong, immediately clear. From lock screen to checkout in seconds.

Live in just a few weeks

From setup to first conversion. Here's how you launch with Chatarmin.

1

Phase 1

Onboarding & Integration

CRM & Shop connected

2

Phase 2

First Flows live

Collect leads from day 1

3

Phase 3

First Campaign live

Newsletter to your audience

4

Phase 4

Automation is running

Flows, AI & Campaigns active

Ongoing

Optimize & Scale

New Flows, A/B Tests, Growth

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Your unfair advantage over email

Team relief through automation

Team relief through automation

Flows handle the routine work. Drop reminders, abandoned cart, and back in stock run automatically. The Trendt Vision team stays focused on design, drops, and community.

A new revenue channel

A new revenue channel

WhatsApp delivers real revenue for Trendt Vision. €358,100 in a single Black Friday. Drops and exclusive sales land directly on the community's lock screen before the rest of the world even knows about them.

A direct line to the community

A direct line to the community

The Trendt Vision community lives on Instagram and WhatsApp. The channel makes the connection between brand and fans even more personal. Customers reply, ask about drops, share outfit photos. It's a conversation between equals.

How the tool makes it happen

Everything you need for WhatsApp Marketing and WhatsApp Support in one place. Clean and effective.

WhatsApp Newsletter

WhatsApp Newsletter

Send high-converting newsletter campaigns to your audience. 85% open rates.

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WhatsApp Flows

WhatsApp Flows

Automate the customer journey with triggers, conditions, and logic.

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WhatsApp Chat Inbox

WhatsApp Chat Inbox

Reply to customers on WhatsApp. Everything important in one inbox.

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WhatsApp AI Chatbot

WhatsApp AI Chatbot

AI chatbot for automatic replies to recurring questions.

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WhatsApp Analytics

WhatsApp Analytics

Track your marketing campaigns and monitor performance in real time.

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Scale your brand with WhatsApp Marketing

Over 450 e-commerce brands use Chatarmin. Reach your audience where they actually are and grow revenue with WhatsApp Marketing.

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