How was the campaign structured?
Smilodox uses WhatsApp as a permanent revenue channel within their CRM mix. Throughout the year, campaigns run for product drops, flash sales, and seasonal promotions. The channel is deployed precisely for the highest-intent moments.
The Black Friday Campaign
The Black Friday campaign shows what this looks like in practice. The message got straight to the point: "THE -70% BLACK FRIDAY SALE IS LIVE!" Up to 70% off, plus 40% extra with the exclusive WhatsApp code WA40. Plus a free outfit on orders over €110. One offer, one code, one button to the shop.
The message follows a clear structure. Shop link at the top. Headline with the core offer. Details on the discount and the free outfit below. And at the bottom, a green call-to-action button: "SAVE 70% + 40% NOW". Everything in one message. No detours.
Measurable revenue through an exclusive code
The WA40 code makes revenue directly attributable. Every order placed with that code can be traced back to the WhatsApp channel without question. The Smilodox team knows exactly what the channel delivers.
The result from that single weekend alone: €481,508 in revenue via WhatsApp against just €16,263 in costs. And that was just one of many successful campaigns on the road to one million.
