How snushero generated over €452,000 in revenue via WhatsApp in 5 months

Written by: Johannes Mansbart CEO & Co-Founder, chatarmin.com

€452,034

WhatsApp Revenue

246.7x

Return on WhatsApp Spend

€79.20

Revenue per Recipient

500+ Brands that actually get read.

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Why Chatarmin?

The snushero Story

snushero is one of Germany's leading online shops for snus and nicotine pouches. Over 100,000 satisfied customers, one-day delivery, a freshness guarantee, and a product range featuring brands like Siberia, Velo, and Pablo. The company grows fast and has a community that reorders regularly. Email campaigns and paid ads delivered traffic and revenue, but costs were rising and conversion rates fell short of expectations. snushero needed a channel that monetises new customers faster and reactivates existing ones more efficiently. A channel that scales and stays highly profitable. They chose WhatsApp with Chatarmin. Co-Founder Florian Walz puts it simply: "Internally, chatarmin.com was named the best growth decision of 2024. Insane tool!"

Customer Experience
Florian Walz photo

“Internally, chatarmin.com was named the best growth decision of 2024. Insane tool!”

Florian Walz

Co-Founder

How the campaign was built

snushero implemented a full WhatsApp marketing stack with Chatarmin. Over 5 months, a combination of automated flows and targeted broadcast campaigns ran in parallel.

The setup rested on three pillars.

  1. Welcome and checkout flows greeted new contacts instantly and converted them into buyers through intelligent triggers.
  2. Broadcast campaigns delivered themed offers and promotions regularly to segmented audiences.
  3. Data-driven optimisation ensured that revenue per recipient and conversion rates kept climbing.

With 5,704 WhatsApp contacts, that amounts to €79.20 in revenue per subscriber. snushero didn't just build the channel. They optimised it systematically.

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The Technical Setup

Connecting directly to the existing tech stack

snushero connected Chatarmin directly to their existing shop system. Customer data, order history, and segments sync automatically. The team manages all campaigns and flows from the Chatarmin dashboard.

Connecting directly to the existing tech stack

Automated Flows

Using the Chatarmin Flow Builder, snushero runs automated WhatsApp journeys for the most important touchpoints of a consumable goods shop: → Welcome Flow: New customers are greeted immediately and guided toward their first purchase with an offer. → Checkout Flow: Contacts who abandon their purchase receive an automatic reminder. → Reorder Reminder: A reminder is sent based on the typical consumption cycle — when the tin runs out, the next order gets nudged. → Back-in-Stock: Notifications go out the moment sold-out products are available again.

Automated Flows

The Results

All numbers from 5 months of WhatsApp marketing with Chatarmin.

WhatsApp Revenue

WhatsApp Revenue

Over €452,000 in revenue in 5 months. Entirely via WhatsApp. Entirely via Chatarmin. At a total cost of €1,540. WhatsApp became the most profitable marketing channel in snushero's entire mix.

Return on WhatsApp Spend

Return on WhatsApp Spend

Every euro invested returned €246.70 in revenue. €1,540 in costs for €452,034 in revenue. A ratio that shows what a well-optimised WhatsApp channel can deliver over several months.

Revenue per Recipient

Revenue per Recipient

Across 5,704 WhatsApp contacts, each subscriber generated an average of €79.20 in revenue. snushero used the channel for systematic repeat purchase activation, not just one-time buys.

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The WhatsApp Strategy

Automated Flows

Automated Flows

snushero set up welcome flows and checkout flows that greet new contacts instantly and convert them into buyers through intelligent triggers. With a consumable product like snus, the repurchase rate is high. The flows ensure the next purchase is triggered automatically, without any manual effort from the team.

Multi-step Campaign Sequences

Multi-step Campaign Sequences

Over 5 months, a combination of regular broadcast campaigns ran back to back. Each campaign had its own theme: new brands in the range, reorder reminders, seasonal offers. The frequency was high enough to drive revenue and focused enough to keep subscribers engaged.

Relevant Content for the Right Audience

Relevant Content for the Right Audience

snushero segments recipients by purchase behaviour and brand preference. Siberia buyers get Siberia offers. Velo fans get Velo news. That keeps relevance high and explains the €79.20 revenue per recipient over 5 months.

Exclusive Offers and Codes

Exclusive Offers and Codes

snushero's WhatsApp subscribers regularly receive exclusive promotions and discount codes unavailable through any other channel. That strengthens opt-in motivation and makes WhatsApp revenue directly measurable and attributable.

Live in just a few weeks

From setup to first conversion. Here's how you launch with Chatarmin.

1

Phase 1

Onboarding & Integration

CRM & Shop connected

2

Phase 2

First Flows live

Collect leads from day 1

3

Phase 3

First Campaign live

Newsletter to your audience

4

Phase 4

Automation is running

Flows, AI & Campaigns active

Ongoing

Optimize & Scale

New Flows, A/B Tests, Growth

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Your unfair advantage over email

Less work for your team

Less work for your team

Flows handle the routine. Welcome flow, checkout reminder, and reorder reminder run automatically. The snushero team focuses on range, purchasing, and growth.

A new revenue channel

A new revenue channel

WhatsApp is snushero's most profitable channel in the entire marketing mix. €452,034 in 5 months. Campaigns and automated flows land directly on the lock screen of a purchase-ready community.

A direct line to your customers

A direct line to your customers

Snus is a consumable product. WhatsApp delivers a direct line to customers exactly when the tin runs out. Customers reply, ask about new products, and reorder. This is an ongoing conversation, not a one-way channel.

How the tool makes it happen

Everything you need for WhatsApp Marketing and WhatsApp Support in one place. Clean, effective tools without the UX nightmares.

WhatsApp Newsletter

WhatsApp Newsletter

Send high-converting newsletter campaigns to your audience. 85% open rates.

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WhatsApp Flows

WhatsApp Flows

Automate your customers' journey with triggers, conditions, and logic.

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WhatsApp Chat Inbox

WhatsApp Chat Inbox

Reply to customers on WhatsApp. Everything important in one inbox.

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WhatsApp AI Chatbot

WhatsApp AI Chatbot

AI chatbot for automatic replies to recurring questions.

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WhatsApp Analytics

WhatsApp Analytics

Track your marketing campaigns and monitor performance in real time.

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Scale your brand with WhatsApp Marketing

Over 450 e-commerce brands use Chatarmin. Reach your audience where they actually are and grow revenue with WhatsApp Marketing.

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Book a Demo