Here's how the campaign worked.
TATES launched the X-MAS Surprise Box XXL exclusively on WhatsApp. Subscribers received a personal pre-access code before the box went live for everyone else.
The message went out with a personal greeting: "It's almost time, Friedrich!" Followed by the details: "As promised, here's your pre-access code for the X-MAS Surprise Box XXL." The code XMASXXL was redeemable on tates.de from 5:30 PM. Clear time, clear code, clear link.
What made this campaign stand out: TATES brought the community directly into the conversation. Many had asked whether they could buy more than one box. TATES lifted the quantity limit so subscribers could grab boxes for their friends too. With one clear ask: "Please don't order multiple boxes just to test sizes. That gives everyone a fair shot and helps us keep our prices as a small label."
This kind of transparency is typical for TATES. The community feels respected and included. It drives conversion harder than any discount.
