Here's how the campaign was built.
Sallys Welt ran a WhatsApp campaign via Chatarmin during Black Week that was perfectly tailored to their audience. The campaign promoted the Damascus Knife Super Sale with a clear, time-limited offer. The message opened with a product image and the price: "Today only: Sally's Damascus Knife for an unbeatable €79.99." Followed by a personalised first-name greeting: "Hey Richard, this deal has never happened before!" Then the details: five Damascus knife models, all reduced from up to €149.99 down to €79.99. Perfectly balanced, extremely sharp, and handcrafted. And clearly stated: "This deal is valid today only (14.11.) and only while stocks last!"
As a bonus, the message pointed to the ongoing Black Sale deals on kitchen essentials with up to 50% off. At the end, a green button: "TO SALLY'S DAMASCUS KNIVES." One clear goal, one click, straight to the shop.
The combination of a time limit, personal address, and a product the Sally community knows and loves drove the conversion. Anyone familiar with Sally's Damascus knives knows what they cost. €79.99 instead of €149.99 is an offer that motivates immediate action.
