How the campaign was structured
OLAKALA ran multiple WhatsApp campaigns through Chatarmin across Black Week. Rather than putting everything into a single message, communication was spread across the full shopping week. Each campaign had one clear message and one concrete offer.
The Campaign
One campaign shows the approach clearly: "BLACK WEEK EARLY ACCESS IS LIVE." Up to 75% off, exclusive early access via password "BF25" through the OLAKALA App, and a free gift on top. WhatsApp subscribers received the Icon Necklace worth €79 at no charge. Code "FREECHAIN" at checkout, minimum order value €50, valid only until 1 PM, limited stock.
The message structure follows a clear pattern. Product image at the top, then the headline with the core offer. Below that, details on the early access password and free gift with a time limit. At the bottom, the green button: "GET ACCESS". Everything designed for maximum urgency and exclusivity.
The combination of a time limit, exclusive access, and a physical free product drives conversion. WhatsApp subscribers get the offer before anyone else and feel like part of an inner circle. That is exactly what works for a community brand like OLAKALA.
