How Marc O'Polo reached over 15,000 customers via WhatsApp in just a few weeks

Written by Johannes Mansbart CEO & Co-Founder, chatarmin.com

15K

WhatsApp Subscribers

>90%

Open Rates

>25%

CTR

500+ Brands that actually get read.

holy
marcopolo
vossen
metro
ahead
biogena
bauhaus
waterdrop
Why Chatarmin?

The Marc O'Polo Story

Marc O'Polo stands for premium casual fashion, timeless design and high-quality materials. What was missing: a digital channel that feels just as personal as the brand itself. Email has reach, sure. But real dialogue? That doesn't happen there. The CRM team around Linda Rudolph, Senior CRM Manager at Marc O'Polo, wanted to get closer to their customers. More direct, more personal, less one-way street. The decision was made to add WhatsApp as a new channel, implemented with Chatarmin.

Customer Experience
Linda Rudolph photo

“With Chatarmin, we have the ability to contact our customers via WhatsApp and use it to reach contacts we can't get through on any other channel.”

Linda Rudolph

Senior CRM Manager

How did Marc O'Polo approach it?

Marc O'Polo started from zero. No WhatsApp channel, no subscribers, no benchmarks. The question: how do you get thousands of customers onto a completely new channel in a short time? GDPR-compliant and without weeks of effort.

1. A giveaway to kick things off

Marc O'Polo launched a giveaway campaign at the start of the channel. Five shopping vouchers worth €1,000 each. The only way to enter: sign up for the WhatsApp channel.

Campaign1

Five shopping vouchers worth €1,000 each...

2. Sign-up directly on the website

The campaign ran via the website and existing channels. The result: over 15,000 sign-ups in just a few weeks. No paid push needed. The existing reach was enough.

Campaign2

3. GDPR-compliant opt-in via WhatsApp

No form, no channel break. Users click on the giveaway, land directly in the WhatsApp chat and confirm with a button. Double opt-in in seconds. Fully automated via Chatarmin.

Campaign3

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The Technical Setup

Smooth Integration with Emarsys

Chatarmin connects directly to Emarsys. Contacts, opt-in status and campaign events sync bidirectionally. Every WhatsApp interaction flows back into the Intelligence Center automatically. Marc O'Polo's CRM team works in their familiar environment. Just with a new channel that 90% of recipients actually open.

Smooth Integration with Emarsys

Automated Flows

Triggers, conditions, logic. Set it up once, zero ongoing effort. → A customer adds sneakers to their cart but doesn't buy. → One hour later: an automatic WhatsApp reminder. → After purchase: care tips and a matching styling guide.

Automated Flows

The Results

Here's what Marc O'Polo achieved after just a few weeks of running the WhatsApp campaign.

WhatsApp Subscribers

WhatsApp Subscribers

Over 15,000 sign-ups in just a few weeks. Started from zero, built through a giveaway on their own website.

Open Rate

Open Rate

9 out of 10 recipients open the message. Email campaigns in the fashion segment average 15–20%. WhatsApp delivers four to five times that for Marc O'Polo.

CTR

CTR

One in four recipients clicks the link in the message. For comparison: email campaigns in e-commerce average 2–3% click rate.

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The WhatsApp Strategy

Targeted Send Frequency

Targeted Send Frequency

Marc O'Polo sends one to two messages per month. Targeted, segmented and only to customers for whom the content is relevant. This keeps the channel exclusive and the open rate above 90%.

Omnichannel Integration

Omnichannel Integration

AI and the service team work through the same channel. The chatbot handles standard questions and passes more complex requests directly to a real team member. Everything in one chat, everything via WhatsApp.

Multimedia Brand Communication

Multimedia Brand Communication

The brand story lands in chat, not in an inbox. Videos for new collections, PDFs with care instructions and personal voice messages. The channel feels like a conversation, not a newsletter.

Relevant Content Instead of Mass Communication

Relevant Content Instead of Mass Communication

Marc O'Polo segments and sends only content that fits each individual customer. Customers who buy menswear don't receive the womenswear collection. Relevant content for the right person every time.

Live in just a few weeks

From setup to first conversion. Here's how you launch with Chatarmin.

1

Phase 1

Onboarding & Integration

CRM & Shop connected

2

Phase 2

First Flows live

Collect leads from day 1

3

Phase 3

First Campaign live

Newsletter to your audience

4

Phase 4

Automation is running

Flows, AI & Campaigns active

Ongoing

Optimize & Scale

New Flows, A/B Tests, Growth

Your Unfair Advantage Over Email

Less Manual Work Through Automation

Less Manual Work Through Automation

Automated flows handle repetitive tasks. Your team focuses on what matters.

An Additional Revenue Channel

An Additional Revenue Channel

Campaigns, launches, exclusive offers. On the lock screen in seconds instead of the spam folder. With click rates that leave email far behind.

A Direct Line to Your Customers

A Direct Line to Your Customers

Personal, dialogue-driven communication. Customers reply, ask questions and send reactions. This is a real conversation, not a broadcast.

How Our Tool Makes It Happen

Everything you need for WhatsApp Marketing and WhatsApp Support in one tool. Simple and effective by design.

WhatsApp Newsletter

WhatsApp Newsletter

Send high-converting newsletter campaigns to your audience. Benefit from 85% open rates.

Read more →
WhatsApp Flows

WhatsApp Flows

Automate your customers' user journey with triggers, conditions and logic.

Read more →
WhatsApp Chat Inbox

WhatsApp Chat Inbox

Reply to your customers via WhatsApp. All the important things in one inbox.

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WhatsApp AI Chatbot

WhatsApp AI Chatbot

AI chatbot for automatic responses to recurring requests.

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WhatsApp Analytics

WhatsApp Analytics

Track your marketing campaigns and view their performance in real time.

Read more →

All Case Studies

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How Trendt Vision achieved €358,100 in WhatsApp revenue on Black Friday at a 258.6x ROI

How snushero generated over €452,000 in revenue via WhatsApp in 5 months

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Scale Your Brand with WhatsApp Marketing

Over 450 e-commerce brands use Chatarmin. With WhatsApp Marketing you grow your revenue and reach your audience where they actually are.

Book a Demo
Book a Demo