How was the campaign structured?
bedrop ran the "4 Days 4 Goodies" campaign with Chatarmin. Four days, four exclusive deals for WhatsApp subscribers. A new offer every day, a new reason to buy every day.
The campaign combined urgency with reward. A new "goodie" each day, available for that day only. Recipients knew: act today or miss out. And the anticipation stayed high because a fresh deal was waiting the next morning.
The messaging was segmented. Existing customers and new customers received different content, tailored to their purchase history. Messages included strong visuals, short copy with a clear call to action, and direct purchase links. From the lock screen to checkout in seconds.
The result: 1,874 orders in 4 days. €163,983 in revenue. And another milestone on the way to the Chatarmin Revenue Award.
