Initial Situation
vitaform GmbH & Co. KG, a traditional German footwear and fashion company, regularly uses seasonal campaigns to engage its community.
For their popular Lambskin Week, vitaform wanted to test how WhatsApp would perform compared to email and social media – focusing on revenue, open rates, and ROI.
Solution: WhatsApp Campaigns with Chatarmin
With Chatarmin, vitaform launched a two-phase WhatsApp campaign:
- Shopify integration enabled personalized product recommendations.
- High reach thanks to WhatsApp’s outstanding open rates.
- Cost efficiency through Chatarmin’s pricing model without any markup on Meta costs.
The campaign was rolled out in two message waves.
Results
First Message:
- €11,611.30 in revenue
- €602.01 WhatsApp costs
Second Message:
- €5,693.25 in revenue
- €0.00 WhatsApp costs
Total:
- €17,304.55 in revenue 💰
- €602.01 WhatsApp costs
- €219 AOV 📦
- 85.7% open rate
- 28.7X ROAS 🚀
Conclusion
vitaform’s Lambskin Week campaign proves that WhatsApp is a powerful revenue driver – even for seasonal promotions.
Thanks to hyper-personalized communication, near-perfect open rates, and minimal costs, vitaform was able to generate more than €17,000 in revenue within just a few days – achieving an impressive 28.7X ROAS.
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