Context
Veganuary is a crucial revenue driver for plant-based brands like VETAIN. But in the middle of countless promotions and discounts from other providers, the team had to find a way to capture their audience’s attention quickly and effectively.
The Challenge
Traditional email campaigns often achieve open rates of just 15–25%. For a time-sensitive campaign like Veganuary, this wasn’t enough. VETAIN needed a channel that:
- grabs attention almost instantly,
- delivers high engagement rates, and
- maximizes ROI with minimal ad spend. ## The Solution: WhatsApp with Chatarmin
Together with Philipp Riedl and the Chatarmin team, VETAIN launched a targeted WhatsApp campaign.
The setup was lean, the execution fast – and the impact enormous:
- 70.6% open rate (in reality closer to ~85% due to grey tick non-tracking)
- 22.1% click rate – far above industry standards
- personalized messages that immediately sparked conversations
