Trendt Vision didn’t want to “just include WhatsApp” as another Black Friday channel.
The goal was clear: use WhatsApp deliberately as a performance lever.
With a strong early-access mechanic, highly relevant messaging, and a clean setup via chatarmin, WhatsApp became one of the most revenue-driving channels of the entire campaign.
The result: 258.6x Return on WhatsApp Spend – and a campaign that proves what’s possible when permission, timing, and technology work perfectly together.
The challenge: massive hype, zero room for wasted spend
Black Friday is loud, expensive, and brutally competitive.
Trendt Vision faced the classic challenges most fashion brands know too well:
- rising ad costs
- overcrowded inboxes
- declining attention spans
The question wasn’t whether to run a Black Friday campaign – but how to stand out without burning budget.
The strategy: early access instead of mass discounts
Instead of broad discounts, Trendt Vision focused on one core principle:
Exclusivity beats noise.
Via WhatsApp, opted-in users received:
- early access to the Black Friday sale
- clear scarcity (“Limited stock. No restock.”)
- personal, direct communication in chat
WhatsApp wasn’t used as a push channel, but as a VIP access point – powered by chatarmin’s infrastructure.
The results: Black Friday-level performance – without Black Friday stress
The numbers speak for themselves:
- €358,100.00 WhatsApp revenue
- €1,384.75 WhatsApp costs
- 258.6x Return on WhatsApp Spend
- 76.3% open rate
- 17.9% conversion rate
- €138.42 average order value
WhatsApp wasn’t just another channel – it became one of the most profitable revenue drivers of the entire Black Friday campaign.
Why it worked
- Maximum attention: WhatsApp messages get read – not ignored
- Relevance over reach: Only users with real intent received the message
- Perfect timing: Early access before the general Black Friday noise
- Clear messaging: No fluff, no spam – just a compelling offer
The right partner makes the difference
Setting up WhatsApp marketing properly is complex.
With chatarmin, it becomes a competitive advantage that translates directly into revenue.
About chatarmin.com
chatarmin is the leading WhatsApp marketing platform for e-commerce brands in the DACH region. With a strong focus on GDPR compliance, performance, and user experience, chatarmin enables brands to turn WhatsApp into a highly profitable sales channel – without technical complexity.