Trendt Vision didn’t want to “just include WhatsApp” as another Black Friday channel. The goal was clear: use WhatsApp deliberately as a performance lever.
With a strong early-access mechanic, highly relevant messaging, and a clean setup via chatarmin, WhatsApp became one of the most revenue-driving channels of the entire campaign.
The result: 258.6x Return on WhatsApp Spend – and a campaign that proves what’s possible when permission, timing, and technology work perfectly together.
The challenge: massive hype, zero room for wasted spend
Black Friday is loud, expensive, and brutally competitive. Trendt Vision faced the classic challenges most fashion brands know too well:
- rising ad costs
- overcrowded inboxes
- declining attention spans The question wasn’t whether to run a Black Friday campaign – but how to stand out without burning budget.
The strategy: early access instead of mass discounts
Instead of broad discounts, Trendt Vision focused on one core principle: Exclusivity beats noise.
Via WhatsApp, opted-in users received:
- early access to the Black Friday sale
- clear scarcity (“Limited stock. No restock.”)
- personal, direct communication in chat WhatsApp wasn’t used as a push channel, but as a VIP access point – powered by chatarmin’s infrastructure.
The results: Black Friday-level performance – without Black Friday stress
The numbers speak for themselves:
