How Tates GmbH Generated €54,496 with WhatsApp and Achieved a 149.6x ROI

Challenge

Tates GmbH wanted to boost their End of Summer Sale. Traditional channels like email and social media had delivered reach in the past, but not the desired conversion power. The goal: maximize sales in a short time – with minimal costs.

Solution

With Chatarmin, Tates launched their first WhatsApp campaign. The strategy was clear:

• targeted outreach to existing WhatsApp subscribers
• personalized sale communication directly to the phone
• simple, frictionless checkout link The total cost for sending was just €364.32.

Results

The numbers speak for themselves:

• €54,496.23 revenue via WhatsApp
• 149.6x Return on WhatsApp Spend
• €16.70 revenue per recipient
• €124.99 average order value
• 13.4% conversion rate WhatsApp not only delivered an exceptionally high ROI for Tates but also a conversion rate that outperformed traditional channels.

Takeaway

With WhatsApp and Chatarmin, Tates managed to reach their subscribers at the right time with the right message – turning a seasonal sale into a revenue machine.