Statement Clothing didn’t just “participate” in Black Week — they dominated it.
With five precisely timed WhatsApp campaigns, the most important sales period of the year turned into a measurable growth driver: €98,230.37 in revenue generated directly via WhatsApp.
Instead of getting lost in the Black Friday noise of crowded inboxes and expensive paid ads, Statement Clothing doubled down on a channel that guarantees attention, triggers instant action — and converts. WhatsApp.
The result: high click-through rates, a strong AOV, and a return that proves what’s possible when strategy, timing, and technology work hand in hand.
The challenge: Black Week = maximum competition for attention
For fashion brands, Black Week is both an opportunity and a threat.
High purchase intent meets extreme message overload.
Statement Clothing faced the classic challenges:
- How do you reach your community directly without drowning in the ad space?
- How do you activate existing customers multiple times without annoying them?
- And how do you maximize revenue per contact — not just reach?
The answer: structured WhatsApp campaigns instead of one-off sales blasts.
The strategy: 5 perfectly timed WhatsApp campaigns
Together with chatarmin, Statement Clothing built a clear Black Week campaign architecture:
- Multiple campaigns distributed across the week
- Mobile-first content with a clear call to action
Each campaign followed a single goal: click, buy, convert — without friction.
WhatsApp wasn’t treated as a “newsletter alternative,” but as a high-performance revenue channel.
Black Week results
The numbers speak for themselves:
- €98,230.37 WhatsApp revenue
- €15,342.25 WhatsApp costs
- 6.4x Return on WhatsApp Spend
- €77.50 Average Order Value
- 9.1% click rate
WhatsApp wasn’t just profitable — it was one of the most efficient channels of the entire Black Week.
Special thanks to Invisible Brands GmbH for the strategic support throughout the campaign execution.
The right partner makes the difference
Setting up WhatsApp marketing properly is complex.
With chatarmin, it becomes a competitive advantage that translates directly into revenue.
About chatarmin.com
chatarmin is the leading WhatsApp marketing platform for e-commerce brands in the DACH region. With a strong focus on GDPR compliance, performance, and user experience, chatarmin enables brands to turn WhatsApp into a profitable sales channel — without technical complexity.