Statement Clothing didn’t just “participate” in Black Week — they dominated it. With five precisely timed WhatsApp campaigns, the most important sales period of the year turned into a measurable growth driver: €98,230.37 in revenue generated directly via WhatsApp.
Instead of getting lost in the Black Friday noise of crowded inboxes and expensive paid ads, Statement Clothing doubled down on a channel that guarantees attention, triggers instant action — and converts. WhatsApp.
The result: high click-through rates, a strong AOV, and a return that proves what’s possible when strategy, timing, and technology work hand in hand.
The challenge: Black Week = maximum competition for attention
For fashion brands, Black Week is both an opportunity and a threat. High purchase intent meets extreme message overload.
Statement Clothing faced the classic challenges:
- How do you reach your community directly without drowning in the ad space?
- How do you activate existing customers multiple times without annoying them?
- And how do you maximize revenue per contact — not just reach? The answer: structured WhatsApp campaigns instead of one-off sales blasts.
The strategy: 5 perfectly timed WhatsApp campaigns
Together with chatarmin, Statement Clothing built a clear Black Week campaign architecture:
- Multiple campaigns distributed across the week
- Mobile-first content with a clear call to action Each campaign followed a single goal: click, buy, convert — without friction.
WhatsApp wasn’t treated as a “newsletter alternative,” but as a high-performance revenue channel.
Black Week results
The numbers speak for themselves:
