Smilodox didn’t just participate in Black Friday – they turned WhatsApp into a revenue machine.
While many brands got lost in the Black Friday noise, Smilodox chose a clear, direct channel: WhatsApp.
The goal was simple, yet ambitious: maximum relevance, zero waste, and an offer that lands at exactly the right moment.
The result?
A Black Friday that will probably be quoted internally for a long time.
The starting point: Black Friday without compromises
Smilodox is an established e-commerce brand with a highly purchase-ready community.
But even with a strong brand, Black Friday comes with real challenges:
- Email inboxes are overcrowded
- CPMs are skyrocketing
- Attention is scarce
The question wasn’t if an offer should be sent, but how it would truly reach the right customers.
The strategy: permission, timing, and clarity
Together with chatarmin, Smilodox launched a highly focused WhatsApp campaign:
- A clear Black Friday message with zero distractions
- Mobile-first, short, direct, and relevant
- Sent at the perfect moment – when purchase intent was at its peak
No discount chaos. No overengineering.
Just an offer delivered exactly where it gets seen.
The results: numbers that speak for themselves
The campaign performance shows what’s possible when channel and message truly match:
- €481,508.22 WhatsApp revenue
- €16,262.57 WhatsApp costs
- 29.6x return on WhatsApp spend
- €132.57 average order value
- €3.23 revenue per recipient
In other words:
Every euro invested into WhatsApp returned almost 30x.
Why WhatsApp performed so well here
This success didn’t happen by accident:
- WhatsApp messages get read – not ignored
- Push instead of pull: no hoping for opens
- A personal channel instead of mass media
- Full control over timing, content, and the customer journey
About chatarmin.com
chatarmin is the leading WhatsApp marketing platform for e-commerce brands in the DACH region. With a strong focus on GDPR compliance, performance, and user experience, chatarmin enables brands to turn WhatsApp into a profitable revenue channel – without technical complexity.