Smilodox didn’t just participate in Black Friday – they turned WhatsApp into a revenue machine.
While many brands got lost in the Black Friday noise, Smilodox chose a clear, direct channel: WhatsApp. The goal was simple, yet ambitious: maximum relevance, zero waste, and an offer that lands at exactly the right moment.
The result? A Black Friday that will probably be quoted internally for a long time.
The starting point: Black Friday without compromises
Smilodox is an established e-commerce brand with a highly purchase-ready community. But even with a strong brand, Black Friday comes with real challenges:
- Email inboxes are overcrowded
- CPMs are skyrocketing
- Attention is scarce The question wasn’t if an offer should be sent, but how it would truly reach the right customers.
The strategy: permission, timing, and clarity
Together with chatarmin, Smilodox launched a highly focused WhatsApp campaign:
- A clear Black Friday message with zero distractions
- Mobile-first, short, direct, and relevant
- Sent at the perfect moment – when purchase intent was at its peak No discount chaos. No overengineering. Just an offer delivered exactly where it gets seen.
The results: numbers that speak for themselves
The campaign performance shows what’s possible when channel and message truly match:
