Initial Situation
SEPP'Manufaktur® Südtirol, known for its premium South Tyrolean specialties such as speck and gourmet delicacies, wanted to leverage Black Week to generate direct sales via WhatsApp.
The goal: activate existing customers, acquire new ones, and boost revenue during the most competitive e-commerce week of the year.
Solution: Black Week Campaigns with Chatarmin
With Chatarmin, SEPP'Manufaktur® executed three targeted WhatsApp campaigns – at the start, mid-week, and the grand finale:
- High frequency without fatigue: customers were engaged at multiple touchpoints.
- Shopify integration for personalized product recommendations and automated tracking.
- Efficiency: full cost transparency thanks to Chatarmin’s pricing model with no markup on Meta costs.
Results
The Black Week campaigns delivered impressive results:
- €20,764.88 in WhatsApp revenue 💰
- €3,000.21 WhatsApp costs
- 6.91X ROWAS 🚀
- €121.42 AOV 📦
Conclusion
SEPP'Manufaktur® proves that WhatsApp is the perfect channel to scale Black Week revenue profitably.
Through clear strategy, targeted segmentation, and efficient cost structure, the brand generated more than €20,000 in revenue – with a strong 6.91X Return on WhatsApp Spend.
👉 Want to learn how your brand can profitably use WhatsApp?
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