Case Studies / SEPP'Manufaktur® Südtirol

How SEPP'Manufaktur® Südtirol Generated €20,764.88 in Black Week Revenue with WhatsApp

> €20,7K

WhatsApp Revenue

€3K

WhatsApp Spend

6.91x

Return on WhatsApp Spend

Blog Header Image

Written by Johannes Mansbart

CEO & Co-Founder, chatarmin.com

Last updated at: October 02, 2025

FMCG

Initial Situation

SEPP'Manufaktur® Südtirol, known for its premium South Tyrolean specialties such as speck and gourmet delicacies, wanted to leverage Black Week to generate direct sales via WhatsApp.
The goal: activate existing customers, acquire new ones, and boost revenue during the most competitive e-commerce week of the year.

Solution: Black Week Campaigns with Chatarmin

With Chatarmin, SEPP'Manufaktur® executed three targeted WhatsApp campaigns – at the start, mid-week, and the grand finale:

SEPP'Manufaktur WhatsApp Marketing Case Study

  • High frequency without fatigue: customers were engaged at multiple touchpoints.
  • Shopify integration for personalized product recommendations and automated tracking.
  • Efficiency: full cost transparency thanks to Chatarmin’s pricing model with no markup on Meta costs.

Results

The Black Week campaigns delivered impressive results:

SEPP'Manufaktur WhatsApp Marketing Case Study KPIs

  • €20,764.88 in WhatsApp revenue 💰
  • €3,000.21 WhatsApp costs
  • 6.91X ROWAS 🚀
  • €121.42 AOV 📦

Conclusion

SEPP'Manufaktur® proves that WhatsApp is the perfect channel to scale Black Week revenue profitably.
Through clear strategy, targeted segmentation, and efficient cost structure, the brand generated more than €20,000 in revenue – with a strong 6.91X Return on WhatsApp Spend.

👉 Want to learn how your brand can profitably use WhatsApp?
Talk to our team