How SALZWASSER Achieved a 78.9x ROI with WhatsApp for Their 5-Year Anniversary

Challenge

SALZWASSER, a sustainable D2C fashion label, faced a special occasion: their 5-year brand anniversary. The challenge was not only to celebrate this milestone but also to drive additional revenue – without falling into the trap of high advertising costs. The goal was to effectively activate existing customers and promote exclusive anniversary deals.

Solution

Together with MAILODY GmbH, SALZWASSER launched a targeted WhatsApp campaign. The approach:

• direct communication with the existing WhatsApp community
• personal anniversary messages that conveyed closeness and exclusivity
• clear call-to-action with special anniversary offers
• cost control through WhatsApp distribution via Chatarmin The entire sending cost was only €105.33.

Results

The anniversary campaign exceeded all expectations:

• €8,306.95 revenue via WhatsApp
• 78.9x Return on WhatsApp Spend
• 75.9% open rate
• €169.5 average order value With an ROI of nearly 79x, WhatsApp proved to be the perfect channel to activate loyal customers directly and effectively.

Takeaway

SALZWASSER used the anniversary not only to strengthen customer loyalty but also to generate significant revenue. In collaboration with MAILODY GmbH and Chatarmin, WhatsApp proved to be a highly efficient channel – personal, scalable, and measurable.