How Sallys World turned attention into revenue with WhatsApp
Black Week is the most competitive time of the year. Inboxes are overflowing, discounts look the same everywhere – and attention becomes the scarcest resource.
Sallys World faced exactly this challenge: How do you stand out during Black Week without exhausting your community with generic newsletters?
The answer: WhatsApp instead of mass. Relevance instead of noise.
Together with chatarmin, the Black Week Super Sale was launched via WhatsApp – personal, clear, and relentlessly focused on conversion.
The Strategy: Black Week directly in the WhatsApp inbox
Instead of fighting for attention in overcrowded email inboxes, Sallys World chose a direct line to its community.
The WhatsApp campaign was built around:
- Clear offer communication (“Only today”, “While stocks last”)
- Strong visuals directly inside the chat
- A personal, on-brand tone of voice
- One-click access to the shop
- Full GDPR compliance powered by chatarmin
Execution with chatarmin
With chatarmin, WhatsApp became a scalable performance channel:
- Segmented recipient lists instead of mass blasting
- Reliable delivery even under high sending volumes
- Precise tracking of revenue, clicks, and conversions
- Seamless integration into existing shop and campaign setups
The result: maximum relevance at the decisive moment.
The Results speak for themselves
The Black Week WhatsApp campaign delivered measurable performance – no detours:
- €14,593.03 WhatsApp revenue
- €471.16 WhatsApp costs
- 31.1x Return on WhatsApp Spend
- 83.8% open rate
- €150.44 average order value
- €3.35 revenue per recipient
A clear proof that WhatsApp doesn’t just generate reach – it drives revenue.
Why WhatsApp performed so strongly here
- Messages get read – not saved for “later”
- Offers arrive without algorithmic filters
- The channel feels personal, not promotional
The right partner makes the difference
Setting up WhatsApp marketing properly is complex.
With chatarmin, it turns into a competitive advantage that translates directly into sales.
About chatarmin.com
chatarmin is the leading WhatsApp marketing platform for e-commerce brands in the DACH region. With a strong focus on GDPR compliance, performance, and user experience, chatarmin enables brands to turn WhatsApp into a profitable revenue channel – without technical complexity.