How Sallys World turned attention into revenue with WhatsApp
Black Week is the most competitive time of the year. Inboxes are overflowing, discounts look the same everywhere – and attention becomes the scarcest resource.
Sallys World faced exactly this challenge: How do you stand out during Black Week without exhausting your community with generic newsletters? The answer: WhatsApp instead of mass. Relevance instead of noise.
Together with chatarmin, the Black Week Super Sale was launched via WhatsApp – personal, clear, and relentlessly focused on conversion.
The Strategy: Black Week directly in the WhatsApp inbox
Instead of fighting for attention in overcrowded email inboxes, Sallys World chose a direct line to its community.
The WhatsApp campaign was built around:
- Clear offer communication (“Only today”, “While stocks last”)
- Strong visuals directly inside the chat
- A personal, on-brand tone of voice
- One-click access to the shop
- Full GDPR compliance powered by chatarmin ## Execution with chatarmin
With chatarmin, WhatsApp became a scalable performance channel:
- Segmented recipient lists instead of mass blasting
- Reliable delivery even under high sending volumes
- Precise tracking of revenue, clicks, and conversions
- Seamless integration into existing shop and campaign setups The result: maximum relevance at the decisive moment.
The Results speak for themselves
The Black Week WhatsApp campaign delivered measurable performance – no detours:
