Initial Situation
ONNI® Products GmbH, a German company known for premium lifestyle and consumer products, planned a special campaign for Black Week. The goal: maximize revenue and leverage WhatsApp as a direct conversion channel – without relying on expensive ads or crowded email inboxes.
Solution: Black Week Campaign with Chatarmin 🖤
With Chatarmin, ONNI® executed a WhatsApp campaign built on relevance, personalization, and cost efficiency:
- Shopify integration for precise product recommendations and automated tracking.
- High reach and engagement thanks to WhatsApp messages with outstanding open rates.
- Efficiency: no markup on Meta costs and full transparency on ROI. ## Results
The Black Week campaign exceeded all expectations:
