Challenge
Naughty Nuts®, the young brand for innovative nut spreads, faced the challenge of effectively promoting its Summer Sale. The goal was to activate the community quickly and drive traffic to the shop with a clear message.
Email campaigns had generated reach in the past, but engagement and conversion remained below expectations. The team needed a channel that could create reach quickly, drive conversions, and keep costs low.
Solution
With Chatarmin, Naughty Nuts® launched a targeted WhatsApp sales campaign.
Key success factors:
- Clear messaging – Summer Sale offers were communicated directly and without distraction.
- High relevance – the campaign reached existing customers with tailored messages.
- Low friction – direct checkout links enabled purchases with minimal effort.
This allowed the Summer Sale to be scaled efficiently.
Results
The campaign delivered strong outcomes:
- WhatsApp revenue: €25,117.58
- WhatsApp costs: €1,497.67
- Return on WhatsApp Spend (ROWS): 16.8x
- Click rate: 10.1%
- Conversion rate: 3.3%
Conclusion
The Naughty Nuts® case shows that WhatsApp is the ideal channel to execute sales promotions quickly and profitably.
With a single campaign, the brand generated more than €25,000 in revenue, achieved a 16.8x ROI, and delivered measurable engagement rates.