Case Studies / Naughty Nuts

How Naughty Nuts® Generated Over €25,000 with a WhatsApp Summer Sale Campaign

> €25

WhatsApp Revenue

€1.5K

WhatsApp Spend

16,8x

Return on WhatsApp Spend

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Written by Johannes Mansbart

CEO & Co-Founder, chatarmin.com

Last updated at: October 01, 2025

FMCG

Challenge

Naughty Nuts®, the young brand for innovative nut spreads, faced the challenge of effectively promoting its Summer Sale. The goal was to activate the community quickly and drive traffic to the shop with a clear message.

Email campaigns had generated reach in the past, but engagement and conversion remained below expectations. The team needed a channel that could create reach quickly, drive conversions, and keep costs low.

Solution

With Chatarmin, Naughty Nuts® launched a targeted WhatsApp sales campaign.

Naughty Nuts_Summer_Sale_WhatsApp.png


Key success factors:

  1. Clear messaging – Summer Sale offers were communicated directly and without distraction.
  2. High relevance – the campaign reached existing customers with tailored messages.
  3. Low friction – direct checkout links enabled purchases with minimal effort.

This allowed the Summer Sale to be scaled efficiently.

Results

The campaign delivered strong outcomes:

Naughty Nuts_Summar_Sale_Results.png


  • WhatsApp revenue: €25,117.58
  • WhatsApp costs: €1,497.67
  • Return on WhatsApp Spend (ROWS): 16.8x
  • Click rate: 10.1%
  • Conversion rate: 3.3%

Conclusion

The Naughty Nuts® case shows that WhatsApp is the ideal channel to execute sales promotions quickly and profitably.

With a single campaign, the brand generated more than €25,000 in revenue, achieved a 16.8x ROI, and delivered measurable engagement rates.