MyWellness GmbH faced the same challenge as many e-commerce brands during Black Week: maximum noise, extreme competition – and rising advertising costs across all traditional channels.
The solution? A direct, personal channel with clear purchase intent: WhatsApp.
Together with chatarmin, MyWellness launched a highly focused Black Week campaign that prioritized relevance, timing, and permission over sheer reach. The result: a revenue level that surprised even seasoned performance marketers.
The Challenge: Black Week Without Wasted Reach
Black Week is not a testing ground.
For MyWellness, one thing was clear: every message had to matter, and every contact had to be intentionally activated. Instead of joining the discount battles via newsletters and paid ads, the team opted for an exclusive WhatsApp drop – sent only to subscribers with an active opt-in.
Goals:
- Monetize existing demand efficiently
- Secure high average order values
- Communicate Black Week offers clearly, personally, and with a strict time limit
The Strategy: Clear Offer, Perfect Timing, WhatsApp as a Revenue Engine
The campaign was deliberately kept simple – and that simplicity was its biggest strength:
- Personal communication via WhatsApp
- A dedicated Black Week discount code
- Strong scarcity (valid for two days only)
- A frictionless, mobile-optimized shopping journey
The Results: 61.9x Return on WhatsApp
The numbers speak for themselves:
- €144,290.36 revenue generated via WhatsApp
- €2,329.80 WhatsApp costs
- 61.9x Return on WhatsApp Spend
- 74.3% open rate
- €129.06 average order value
While other channels struggled to break through the Black Week noise, WhatsApp delivered measurable revenue – with outstanding efficiency.
Conclusion: Black Week Without WhatsApp Is Missed Potential
MyWellness proves what’s possible when WhatsApp isn’t treated as an add-on, but as a strategic revenue channel.
With minimal costs, a clear message, and the right infrastructure, Black Week became one of the most profitable periods of the year.
The Right Partner Makes the Difference
Setting up WhatsApp marketing in a clean, scalable way is complex.
With chatarmin, it becomes a predictable revenue channel that performs reliably even during peak sales periods like Black Week.
About chatarmin.com
chatarmin is the leading WhatsApp marketing platform for e-commerce companies in the DACH region. With a strong focus on GDPR compliance, performance, and user experience, chatarmin enables brands to turn WhatsApp into a profitable sales channel – without technical complexity.