While many e-commerce brands fight for attention during Black Week, Mozart Bett used WhatsApp deliberately as a performance channel – proving just how powerful WhatsApp can be, especially for high-priced products.
With multiple, carefully orchestrated WhatsApp campaigns around Black Week, Black Friday, and Cyber Monday, WhatsApp became the brand’s strongest direct revenue channel of the week.
The Challenge: Black Week with High-AOV Products
Mozart Bett sells premium beds with an average order value well above €3,000. Traditional Black Week channels often generate plenty of traffic here – but very few conversions.
The challenge:
- High AOV → longer decision-making cycles
- Black Week → heavy price pressure & information overload
- Goal: scale revenue without devaluing the brand The solution: WhatsApp as a direct, trust-based 1:1 channel.
The Strategy: Multiple WhatsApp Touchpoints Instead of One Campaign
Instead of sending a single Black Friday message, Mozart Bett relied on a sequence of multiple campaigns, perfectly aligned with the customer’s buying moment:
Black Week Reminder Early activation with exclusive benefits
Black Friday Campaign Clear offer structure, time-based urgency, strong calls to action
Cyber Monday Push Last chance messaging combined with price-increase communication
Each message followed one clear principle: relevance + timing + trust – delivered via chatarmin, fully GDPR-compliant and optimized for performance.
The Results: WhatsApp as a Revenue Engine 🚀
The numbers speak for themselves:
