While many e-commerce brands fight for attention during Black Week, Mozart Bett used WhatsApp deliberately as a performance channel – proving just how powerful WhatsApp can be, especially for high-priced products.
With multiple, carefully orchestrated WhatsApp campaigns around Black Week, Black Friday, and Cyber Monday, WhatsApp became the brand’s strongest direct revenue channel of the week.
The Challenge: Black Week with High-AOV Products
Mozart Bett sells premium beds with an average order value well above €3,000.
Traditional Black Week channels often generate plenty of traffic here – but very few conversions.
The challenge:
- High AOV → longer decision-making cycles
- Black Week → heavy price pressure & information overload
- Goal: scale revenue without devaluing the brand
The solution: WhatsApp as a direct, trust-based 1:1 channel.
The Strategy: Multiple WhatsApp Touchpoints Instead of One Campaign
Instead of sending a single Black Friday message, Mozart Bett relied on a sequence of multiple campaigns, perfectly aligned with the customer’s buying moment:
Black Week Reminder
Early activation with exclusive benefitsBlack Friday Campaign
Clear offer structure, time-based urgency, strong calls to actionCyber Monday Push
Last chance messaging combined with price-increase communication
Each message followed one clear principle: relevance + timing + trust – delivered via chatarmin, fully GDPR-compliant and optimized for performance.
The Results: WhatsApp as a Revenue Engine 🚀
The numbers speak for themselves:
- €220,942.54 revenue via WhatsApp
- €3,056.91 WhatsApp costs
- 72.3x return on WhatsApp spend
- €3,249.16 average order value
- €8.16 revenue per recipient
What stands out most:
WhatsApp doesn’t just work for impulse buys – it performs exceptionally well for high-priced, high-consideration products.
Why This Worked
1. Trust Instead of Advertising
WhatsApp doesn’t feel like classic marketing – it feels like a personal recommendation.
2. Perfect Timing
Price changes, deadlines, and scarcity were communicated clearly – without pressure, but with impact.
3. Clear Offer Logic
No confusing codes, no discount chaos – just transparent, easy-to-understand benefits.
4. The Right Platform
With chatarmin, Mozart Bett was able to scale, track, and optimize WhatsApp – without operational overhead.
The Right Partner Makes the Difference
Setting up WhatsApp marketing properly is complex.
With chatarmin, it becomes a scalable performance channel that translates directly into revenue.
About chatarmin.com
chatarmin is the leading WhatsApp marketing platform for e-commerce companies in the DACH region. With a strong focus on GDPR compliance, performance, and user experience, chatarmin enables brands to turn WhatsApp into a profitable sales channel – without technical complexity.