73.4x Return on WhatsApp Spend: How Majescats Turned World Animal Day into Measurable Revenue 🚀
The starting point: Awareness is there – but does it actually convert?
World Animal Day is a fixed date in many brand calendars.
For Majescats, it was more than a symbolic moment – it was an opportunity to communicate values and drive real business results.
The challenge:
How do you reach customers personally, relevantly, and without wasted reach in an already crowded promotional environment?
The answer: WhatsApp instead of mass marketing.
The idea: One occasion, one clear message, one direct channel
Majescats consciously decided against discount noise and email overload – and chose a targeted WhatsApp campaign for World Animal Day.
The strategy:
- value-driven, authentic messaging
- sending only to active opt-ins
- focus on relevance over reach
No complex setup. No technical risk.
Just a clean, high-performing campaign structure.
The results: When relevance meets perfect timing
The numbers speak for themselves:
- €14,203.35 WhatsApp revenue
- €193.55 WhatsApp costs
- 73.4x return on WhatsApp spend
- 12.9% conversion rate
- €7.21 revenue per recipient
One campaign.
One clear occasion.
One channel that actually gets read.
Why this campaign performed so well
The success wasn’t accidental. Majescats focused on what truly matters in WhatsApp marketing:
- Personal instead of promotional
- Value-driven instead of generic
- Perfect timing instead of constant noise
WhatsApp wasn’t just a delivery channel – it became the key conversion lever.
The role of chatarmin: Technology that sells without being visible
The best marketing technology is the kind that quietly works in the background – and that’s exactly what chatarmin did for Majescats.
chatarmin enabled Majescats to:
✅ Launch fast – campaign ready in no time
✅ Stay simple – no overengineering, no complex processes
✅ Collect compliant opt-ins – 100% GDPR-ready
✅ Track performance in real time – revenue, clicks & engagement live
✅ Scale effortlessly – whether 500 or 50,000 recipients
The result: Majescats could fully focus on message and timing – not on the tech. A precise, high-impact campaign with maximum efficiency.
What other e-commerce brands can learn from this case
WhatsApp isn’t a trend – it’s infrastructure
With over 90% usage in the DACH region, WhatsApp is the channel customers expect brands to use.
Occasion + relevance = performance
World Animal Day wasn’t a discount excuse – it was a credible, meaningful hook. That’s what drives opens, clicks, and conversions.
Permission beats reach
High open rates don’t come from big lists – they come from people who actually want to hear from you.
The ROI speaks for itself
A 73.4x return shows what’s possible when message, timing, and platform work together perfectly.
The right partner makes the difference
Setting up WhatsApp marketing properly is complex.
With chatarmin, it becomes a scalable revenue channel – not an experiment.
About chatarmin.com
chatarmin is the leading WhatsApp marketing platform for e-commerce brands in the DACH region. With a strong focus on GDPR compliance, performance, and user experience, chatarmin enables brands to turn WhatsApp into a profitable sales channel – without technical complexity.