Challenge
Luxusbetten24 is one of the leading providers of premium beds and high-quality bedroom furniture. The company faced a well-known challenge in e-commerce:
Many customers add products to their cart but abandon the purchase just before completing checkout.
Email reminders for abandoned carts had worked to some extent in the past, but reach and conversions remained well below expectations. The team needed a channel that could recover these “hot leads” with maximum impact.
Solution
With Chatarmin, Luxusbetten24 implemented a WhatsApp Abandoned Checkout Flow, seamlessly integrated into Shopify.
Here’s how the flow worked:
- Quick response – just minutes after abandonment, customers received a personal WhatsApp reminder about their cart.
- Low friction – direct payment and checkout links made completing the purchase possible in just a few clicks.
- Service option – customers could ask questions directly via WhatsApp, removing doubts before completing the purchase.
- Personalization – product recommendations and messages were dynamically pulled from the Shopify cart.
Results
The results of the abandoned checkout flow were exceptional:
- WhatsApp revenue: €157,119.19
- WhatsApp costs: €41.97
- Return on WhatsApp Spend (ROWS): 3,743x
- Enrollments: 818
- Conversion rate: 14.5%
With minimal ad spend and a targeted flow, Luxusbetten24 was able to generate over €157,000 in additional revenue.
Conclusion
The Luxusbetten24 case demonstrates that WhatsApp marketing shows its full strength in the abandoned checkout use case.
While email reminders often go unread, the immediate and personal nature of WhatsApp messages leads to significantly higher recovery rates.
The result: a 3,743x return on spend and over €157,000 in revenue – with just a single flow.