Overview
The Austrian brand feschi Haircare has been consistently using WhatsApp as a performance channel for months — with remarkable success.
For their Halloween Special, the team led by Vanessa Danzinger once again demonstrated how to combine attention, excitement, and revenue in a powerful way. 🎃
With a creative pumpkin hunt, time-based surprises, and exclusive discounts, feschi achieved impressive results.
The Starting Point
feschi was looking for a channel that enables higher open rates, direct interaction, and more revenue per campaign than email or social media. At the same time, the setup needed to be fast, privacy-compliant, and free from complex tools.
The Halloween sale provided the perfect opportunity to activate the community in a playful way — while proving how strong WhatsApp performs for e-commerce.
The Flow of the WhatsApp Campaign
feschi executed the campaign in just a few steps:
- Define segment: active subscribers with high engagement
- Gamified message series: scheduled pumpkin drops at fixed times
- Discount & product logic: exclusive offers on popular haircare products
- Fast-lane checkout: direct link to a pre-filled cart
- Real-time optimization: adjusting CTAs & timings based on live analytics
The result: an organic mix of curiosity, urgency, and relevance that motivated the community to buy — without coming across as overly salesy.
The Results in Detail
| KPI | Value |
|---|---|
| Return on WhatsApp Spend | 18.1x |
| Revenue per Recipient | €1.44 |
| Click Rate | 14.4% |
Thanks to the combination of gamification, clear CTAs, and WhatsApp’s exceptionally high open rates, feschi delivered a campaign that performed significantly better than previous email-based promotions.
Why the Campaign Worked (StoryBrand Perspective)
- The Customer: users who love exclusive perks and actively use WhatsApp
- The Problem: email gets lost — WhatsApp delivers attention
- The Guide: feschi + chatarmin
- The Plan: pumpkin hunt + clear value + high-performing channel
- The Success: increased revenue, engagement, and repeat purchases
WhatsApp generates not just reach but real reactions: clicks, replies, purchases.
The Role of chatarmin: Technology That Sells Without Being Seen
The best marketing technology is the kind that quietly works in the background — and that’s exactly what chatarmin did for feschi.
chatarmin enabled feschi to benefit from:
✅ Fast implementation – campaign ready to launch in no time
✅ Simple interface – no overengineering, no complicated workflows
✅ Legally compliant opt-ins – 100% GDPR-proof
✅ Real-time analytics – track revenue, clicks & engagement live
✅ Scalability – works for 500 or 50,000 recipients
The outcome: feschi focused entirely on their message — not the tech.
A clean, high-performing campaign that reached exactly the right people at the right moment.
What Other E-Commerce Brands Can Learn From This Case
WhatsApp isn’t a trend — it’s infrastructure
With over 90% usage in the DACH region, WhatsApp is the channel where customers expect brands to communicate.
Permission > Reach
A smaller, high-intent audience beats a large, unengaged list every time.
feschi is a perfect example of how powerful a high-quality WhatsApp base can be.
The ROI speaks for itself
An 18.1x return shows what happens when relevance, timing, and a high-performing platform come together.
The right partner determines success
Setting up WhatsApp marketing correctly is complex.
With chatarmin, it becomes a competitive advantage that directly translates into revenue.