How Duschbrocken Generated Over €63,000 with a WhatsApp Campaign

Challenge

Duschbrocken, the sustainable brand for solid shower and care products, wanted to boost revenue with a targeted campaign while at the same time streamlining the customer journey. The goal was to achieve maximum revenue, high conversion rates, and clear measurability with a single campaign – without relying primarily on discounts.

Solution

With Chatarmin, Duschbrocken launched a WhatsApp sales campaign aimed directly at its existing community.

Key success factors:

• . Relevant targeting – existing contacts were reached with clear, personalized messages.
• . Direct purchase incentive – simple checkout links led to seamless conversions without friction.
• . High reach – WhatsApp enabled the brand to reliably activate almost the entire recipient list. ## Results

The campaign significantly exceeded expectations:

• WhatsApp revenue: €63,304.20
• WhatsApp costs: €3,893.35
• Return on WhatsApp Spend (ROWS): 16.3x
• Recipients: 17,869
• Orders: 1,293
• Revenue per recipient (RPR): €3.54
• Conversion rate: 7.2% ## Conclusion

This second Duschbrocken case once again highlights the power of WhatsApp campaigns in e-commerce.

With just one campaign, the company generated over €63,000 in revenue, achieved a 16.3x ROI, and recorded nearly 1,300 orders – clear proof that WhatsApp is a key performance channel for brands like Duschbrocken.