Case Studies / Duschbrocken

How Duschbrocken Generated Over €60,000 with a WhatsApp Campaign

WhatsApp was almost as strong as email for the first time – that worked really well. We want more of that. (Christoph Lung)

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>€60K

WhatsApp Umsatz

€1,9K

WhatsApp Spend

30,8x

ROWAS

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Written by Johannes Mansbart

CEO & Co-Founder, chatarmin.com

Last updated at: September 30, 2025

Beauty & Wellness

Challenge

Duschbrocken, known for its solid shower and care products, was looking for a channel to maximize both reach and conversion with a single campaign.

Previous email and social media activations delivered good but not outstanding results. The goal was to launch a campaign that was efficient, measurable, and highly profitable – with minimal waste.

Solution

With Chatarmin, Duschbrocken executed a WhatsApp sales campaign tailored directly to its community.


Duschbrocken_WhatsApp Camapaign 2025.png


The approach was based on three success factors:

  1. Exclusive offers – clear incentives that triggered immediate action.
  2. Direct communication – personal messages via WhatsApp, avoiding crowded inboxes.
  3. Optimized customer journey – simple checkout links that reduced friction in the buying process.

Results

The campaign numbers speak for themselves:


Duschbrocken_Whatsapp_Camapaign_Results.png


  • WhatsApp revenue: €60,618.98
  • WhatsApp costs: €1,968.59
  • Return on WhatsApp Spend (ROWS): 30.8x
  • Orders: 1,235
  • Average Order Value (AOV): €49.08
  • Revenue per recipient (RPR): €3.39
  • Conversion rate: 6.9%

Conclusion

The Duschbrocken case clearly demonstrates how a single WhatsApp campaign can deliver massive results.

With just one campaign setup, the company generated more than €60,000 in revenue, achieved a 30.8x ROI, and recorded over 1,200 orders – a clear proof of the effectiveness of WhatsApp marketing in e-commerce.