Challenge
Duschbrocken, known for its solid shower and care products, was looking for a channel to maximize both reach and conversion with a single campaign.
Previous email and social media activations delivered good but not outstanding results. The goal was to launch a campaign that was efficient, measurable, and highly profitable – with minimal waste.
Solution
With Chatarmin, Duschbrocken executed a WhatsApp sales campaign tailored directly to its community.
The approach was based on three success factors:
- Exclusive offers – clear incentives that triggered immediate action.
- Direct communication – personal messages via WhatsApp, avoiding crowded inboxes.
- Optimized customer journey – simple checkout links that reduced friction in the buying process.
Results
The campaign numbers speak for themselves:
- WhatsApp revenue: €60,618.98
- WhatsApp costs: €1,968.59
- Return on WhatsApp Spend (ROWS): 30.8x
- Orders: 1,235
- Average Order Value (AOV): €49.08
- Revenue per recipient (RPR): €3.39
- Conversion rate: 6.9%
Conclusion
The Duschbrocken case clearly demonstrates how a single WhatsApp campaign can deliver massive results.
With just one campaign setup, the company generated more than €60,000 in revenue, achieved a 30.8x ROI, and recorded over 1,200 orders – a clear proof of the effectiveness of WhatsApp marketing in e-commerce.