Challenge
Cusbclo, a fast-growing fashion brand, asked itself an important question: How can we turn new contacts into loyal customers right from the start – without falling into the discount trap?
Many companies use welcome flows to push first purchases through price reductions. But this approach can dilute the brand and hurt margins in the long run. Instead, Cusbclo wanted to build trust and conversions through brand experience, storytelling, and added value.
Solution
With Chatarmin, Cusbclo designed a WhatsApp Welcome Flow that greeted new customers immediately – without any discounts or coupons.
The strategy focused on:
- Instant greeting – new contacts received a personal message right after opting in.
- Strong brand story – the values and uniqueness of Cusbclo were front and center.
- Clear calls-to-action – direct purchase prompts without relying on discounts.
This combination created trust, relevance, and efficient first-time purchases.
Results
The Welcome Flow’s performance proves that discounts are not always necessary:
- WhatsApp revenue: €112,146.76
- WhatsApp costs: €2,340.08
- Return on WhatsApp Spend (ROWS): 47.9x
- Click rate: 74.1%
- Average Order Value (AOV): €117
With minimal costs, Cusbclo generated more than €112,000 in revenue in a short period – purely through smart communication.
Conclusion
The Cusbclo case shows that a WhatsApp Welcome Flow does not need discounts to succeed.
With a 47.9x ROI, a click rate of over 74%, and an AOV of €117, WhatsApp became the brand’s most effective onboarding tool.
For fashion brands that want to protect margins while driving growth, this approach is a proven success model.