Challenge
Cusbclo, an emerging fashion brand, was preparing for an important milestone: its upcoming brand anniversary. The goal was to activate the existing community early, offer exclusive deals, and create an additional revenue boost.
Previous email campaigns had generated some attention, but lacked the urgency and interaction needed to deliver significant results. The team needed a channel that was both exclusive and high-performing.
Solution
With Chatarmin, Cusbclo launched a WhatsApp Early Access Campaign, giving loyal customers the chance to see and shop birthday deals before anyone else.
The setup included:
- Exclusive access – selected contacts received advance access to anniversary offers.
- Direct communication – personalized WhatsApp messages with clear calls-to-action.
- Interactive elements – click-strong content encouraged quick responses and conversions.
The result: a sense of exclusivity combined with immediate purchase motivation.
Results
The campaign delivered impressive outcomes:
- WhatsApp revenue: €47,551.21
- WhatsApp costs: €3,069.57
- Return on WhatsApp Spend (ROWS): 15.49x
- Click rate: 15.2%
- Average Order Value (AOV): €121.16
Conclusion
The Cusbclo case shows how WhatsApp Early Access Campaigns can be a powerful tool for customer retention and revenue growth.
Through clear targeting and exclusive access, the brand generated over €47,000 in revenue within a short period – with a 15.49x return on spend.