Challenge
BODY IP GmbH, known for its fitness and nutrition products, planned a major promotion: the “Body IP Weeks.” The goal was to activate the community efficiently, achieve high reach, and at the same time generate measurable results in terms of clicks and sales.
Email and social media campaigns had delivered solid results in the past – but BODY IP wanted to leverage a channel that was faster, more direct, and more performance-driven.
Solution
With Chatarmin, BODY IP launched a WhatsApp sales campaign to engage its community during the “Body IP Weeks.”
Key success factors:
- High visibility – WhatsApp messages achieved an open rate of over 70%.
- Direct communication – concise, clear messages with direct purchase links.
- Transparent measurability – WhatsApp analytics showed that the actual open rate was even higher (+10–15%) due to Grey Tick non-tracking.
Results
The campaign delivered outstanding results:
- Return on WhatsApp Spend (ROWS): 48.2x
- Open rate: 71.1% (+10–15% real due to Grey Tick non-tracking)
- Click rate: 12.9%
Conclusion
The BODY IP case shows how WhatsApp campaigns tied to a clear occasion can achieve exceptional results.
With the “Body IP Weeks” campaign, the brand not only achieved strong reach but also delivered a 48.2x ROI – confirming WhatsApp as an indispensable performance channel in the fitness and nutrition segment.